30 countries. Counts are shops in our crawl with a country tag — not every Shopify merchant that exists.
Countries
30
Markets analyzed
Total Stores
385.7K
Across all markets
Total Revenue
$12.6B
Combined estimated
Total Visits
2265.0M
Monthly traffic
Top Revenue
US
$10.6B
Top Traffic
US
1911.1M visits
Avg Revenue
$32.6K
Per store globally
Avg Visits
5.9K
Per store globally
#1 by store count
220.0K
stores
Revenue
$10.6B
Avg: $15.7K
Traffic
1911.1M
Avg: 2.8K
Market Share
57.0%
Rank
#1
#2 by store count
19.1K
stores
Revenue
$218.9M
Avg: $5.0K
Traffic
38.2M
Avg: 875.126
Market Share
4.9%
Rank
#2
#3 by store count
18.9K
stores
Revenue
$286.2M
Avg: $7.9K
Traffic
50.6M
Avg: 1.4K
Market Share
4.9%
Rank
#3
#4 by store count
13.8K
stores
Revenue
$140.7M
Avg: $3.9K
Traffic
24.2M
Avg: 676.639
Market Share
3.6%
Rank
#4
#5 by store count
11.1K
stores
Revenue
$84.3M
Avg: $2.9K
Traffic
14.6M
Avg: 505.47
Market Share
2.9%
Rank
#5
#6 by store count
11.1K
stores
Revenue
$106.7M
Avg: $5.0K
Traffic
19.7M
Avg: 931.223
Market Share
2.9%
Rank
#6
#7 by store count
9.4K
stores
Revenue
$152.7M
Avg: $9.6K
Traffic
27.8M
Avg: 1.8K
Market Share
2.4%
Rank
#7
#8 by store count
7.9K
stores
Revenue
$65.3M
Avg: $3.9K
Traffic
11.5M
Avg: 679.818
Market Share
2.0%
Rank
#8
#9 by store count
7.4K
stores
Revenue
$108.6M
Avg: $6.9K
Traffic
19.0M
Avg: 1.2K
Market Share
1.9%
Rank
#9
#10 by store count
7.4K
stores
Revenue
$91.3M
Avg: $4.9K
Traffic
16.2M
Avg: 878.208
Market Share
1.9%
Rank
#10
#11 by store count
7.2K
stores
Revenue
$101.5M
Avg: $4.6K
Traffic
18.5M
Avg: 835.6
Market Share
1.9%
Rank
#11
#12 by store count
7.0K
stores
Revenue
$50.3M
Avg: $3.3K
Traffic
8.7M
Avg: 578.526
Market Share
1.8%
Rank
#12
#13 by store count
6.5K
stores
Revenue
$112.9M
Avg: $10.1K
Traffic
19.2M
Avg: 1.7K
Market Share
1.7%
Rank
#13
#14 by store count
5.1K
stores
Revenue
$149.0M
Avg: $19.4K
Traffic
27.4M
Avg: 3.6K
Market Share
1.3%
Rank
#14
#15 by store count
4.8K
stores
Revenue
$40.4M
Avg: $5.8K
Traffic
7.3M
Avg: 1.0K
Market Share
1.2%
Rank
#15
#16 by store count
3.7K
stores
Revenue
$39.1M
Avg: $7.1K
Traffic
6.8M
Avg: 1.2K
Market Share
1.0%
Rank
#16
#17 by store count
3.4K
stores
Revenue
$49.6M
Avg: $4.7K
Traffic
8.5M
Avg: 798.898
Market Share
0.9%
Rank
#17
#18 by store count
3.4K
stores
Revenue
$32.8M
Avg: $6.2K
Traffic
5.6M
Avg: 1.1K
Market Share
0.9%
Rank
#18
#19 by store count
3.0K
stores
Revenue
$33.8M
Avg: $8.9K
Traffic
5.8M
Avg: 1.5K
Market Share
0.8%
Rank
#19
#20 by store count
2.7K
stores
Revenue
$21.9M
Avg: $4.4K
Traffic
3.8M
Avg: 763.069
Market Share
0.7%
Rank
#20
#21 by store count
1.8K
stores
Revenue
$13.6M
Avg: $5.5K
Traffic
2.7M
Avg: 1.1K
Market Share
0.5%
Rank
#21
#22 by store count
1.7K
stores
Revenue
$14.7M
Avg: $5.9K
Traffic
2.5M
Avg: 1.0K
Market Share
0.5%
Rank
#22
#23 by store count
1.7K
stores
Revenue
$24.6M
Avg: $6.1K
Traffic
4.2M
Avg: 1.0K
Market Share
0.4%
Rank
#23
#24 by store count
1.6K
stores
Revenue
$5.6M
Avg: $1.9K
Traffic
967.7K
Avg: 332.551
Market Share
0.4%
Rank
#24
#25 by store count
1.5K
stores
Revenue
$10.6M
Avg: $3.7K
Traffic
1.8M
Avg: 638.875
Market Share
0.4%
Rank
#25
#26 by store count
1.4K
stores
Revenue
$10.8M
Avg: $5.2K
Traffic
2.0M
Avg: 939.3
Market Share
0.4%
Rank
#26
#27 by store count
1.3K
stores
Revenue
$21.8M
Avg: $11.3K
Traffic
3.9M
Avg: 2.0K
Market Share
0.3%
Rank
#27
#28 by store count
1.0K
stores
Revenue
$6.0M
Avg: $2.9K
Traffic
1.0M
Avg: 500.174
Market Share
0.3%
Rank
#28
#29 by store count
773
stores
Revenue
$6.9M
Avg: $2.8K
Traffic
1.3M
Avg: 514.24
Market Share
0.2%
Rank
#29
#30 by store count
25
stores
Revenue
$371.8K
Avg: $14.9K
Traffic
63.5K
Avg: 2.5K
Market Share
0.0%
Rank
#30
The US still eats the store-count chart. That is not a finding — it is Shopify's home market. More useful: Germany and the UK usually show a higher average ticket than store count would suggest. Lithuania, Ireland, New Zealand are thin on volume and better if you want a quieter niche, not a TAM slide.
Open a country for the category mix, the apps those shops actually run, and the biggest domains by estimated visits. Revenue on these pages is traffic × a vertical conversion guess × AOV. I use it to rank shops, not to file taxes. Combined "market value" across 30 countries is $12.6B; average per shop in this slice is $32.6K. Mean stores per country: 12.9K. Those averages hide how top-heavy the US is.
Last-updated dates sit on each card. If a report is a month old, treat the apps list as a snapshot, not this morning's install graph.
Traffic estimate × a conversion rate we keep per vertical × an AOV guess. Shopify admin will disagree. Fine for "is this shop bigger than that one." Bad for a loan application. Weights live on the about page.
Look at the date on the card. These are rebuilt when the crawl batch finishes, not on a timer. A three-week-old Germany report is still useful for category mix. Do not quote yesterday's traffic from it.
Those are the ones where the country tag is dense enough that a report is not 40 shops and a pie chart of noise. More exist in the store directory if you filter there.
Click the card. I usually send people to Germany first — big enough to have a real apps list, not so huge that every category is "apparel." Or filter /stores by country and ignore the report entirely.
Apps, categories, top domains. Same layout as the others — I just know that file isn't empty.