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Beauty Queens Cosmetics

beautyqueenscosmetics.com

Beauty Queens Cosmetics is the UK’s leading destination for Afro & European hair and beauty. Shop online or visit us in Leicester, Crawley & Birmingham. With 20+ years of experience, we offer 80,000+ products including wigs, weaves, extensions, and treatments for curly, natural, and colour-treated hair. Trusted by many

D+
32/100
EcomScout Rating
Rank #3,878 of 8,106
Yearly Traffic
116.8K
Est. Monthly Revenue
$2.5K - $5.8K/mo
Products
2.5K+
Global Rank
#1,989,833

Store Preview

Beauty Queens Cosmetics website screenshot
Bounce Rate
36.5%
Pages/Visit
2.5
Avg. Time on Site
1m 39s
Avg. Product Price
$5

Range: $0 - $45

Rating Breakdown

Revenue Performance22/100

Very low revenue (<$5K/month). No growth data available. Very low AOV (<$20).

Traffic Growth40/100

Low traffic (100K-200K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot45/100

Poor rating (<3.0 stars). Low review volume (50-100 reviews).

Product Quality58/100

Large catalog (1000+ products). Product quality: 25%. Very low product value (<$10 avg).

Marketing Efficiency21/100

No ad spend data available. Good SEO performance (2K+ keywords or 10K+ monthly SEO clicks). Declining SEO performance. No PPC data available. Good keyword diversity (2K+ total keywords). Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Search52.8%
Direct35.0%
Referrals6.5%
Social4.1%
Paid Referrals1.2%
Mail0.1%

Trustpilot Rating

2.0

56 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍GB
63.7%
🌍US
19.9%
🌍IN
9.5%
🌍DE
6.9%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Cornerstone

Dropshipping Detection

Likely dropshipping (100% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

beauty queenshair wigs for womendudley road smethwick cosmeticshair shop walsallraw foamee hair mousse

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

CDN

Cloudflarecdnjs

Fonts

Font Awesome

Analytics

Google Analytics

Shopify App

Block

About This Store Analysis

This page provides comprehensive analytics for Beauty Queens Cosmetics, a Haircare store in the Beauty & Personal Care industry. Our EcomScout Rating of D+ (32/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 30, 2025. All information shown is publicly available business data.

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