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Blue Vanilla

bluevanilla.com

Discover fashion forward on-trend women’s clothing at Blue Vanilla. Shop the latest in dresses, jumpsuits, maxi tops, knitwear, trousers, skirts and more.

C+
50/100
EcomScout Rating
Rank #1,847 of 6,751
Yearly Traffic
1.2M
Est. Monthly Revenue
$39.5K - $92.1K/mo
Products
1.9K
Global Rank
#287,201

Store Preview

Blue Vanilla website screenshot
Bounce Rate
53.2%
Pages/Visit
4.0
Avg. Time on Site
2m 11s
Avg. Product Price
$21

Range: $10 - $50

Rating Breakdown

Revenue Performance54/100

Moderate revenue ($50K-100K/month). Strong performance vs Baby Gear peers (+15 points). No growth data available. Low AOV ($20-40).

Traffic Growth55/100

High traffic (1M-2M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot90/100

Good rating (4.0-4.5 stars). High review volume (1000+ reviews).

Product Quality63/100

Large catalog (1000+ products). Product quality: 25%. Low product value ($10-25 avg).

Marketing Efficiency0/100

No ad spend data available. No SEO data available. No PPC data available. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Search46.9%
Direct39.0%
Social6.0%
Referrals5.7%
Paid Referrals2.2%
Mail0.1%

Trustpilot Rating

3.9

4,420 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍GB
83.3%
🌍US
4.1%
🌍CA
4.1%
🌍IE
3.7%
🌍IN
3.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Copy of Party Collection

Dropshipping Detection

Likely dropshipping (90% confidence)

  • β€’ Suspicious pricing patterns
  • β€’ No blog content found
  • β€’ No About page found
  • β€’ No social media presence

Top Keywords

blue vanillablue vanilla returnsblue vanilla "uk free returns - how it works"blue vanilla uk free returns - how it workshalter neck party dresses

Tech Stack & Apps

Pre-Order

Pre-Order

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

PayPalShopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

CDN

AWS CloudFront

Loyalty

LoyaltyLion

Analytics

Google AnalyticsGoogle Tag Manager

JavaScript

jQuery

Social Links

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About This Store Analysis

This page provides comprehensive analytics for Blue Vanilla, a Baby Gear store in the Parenting industry. Our EcomScout Rating of C+ (50/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 14, 2025. All information shown is publicly available business data.

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