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Casper

casper.com

Get the sleep you've always dreamed of. Casper's award-winning mattresses, sheets & more are quality-crafted and ethically built in the USA. Free shipping & returns!

B+
70/100
EcomScout Rating
Rank #192 of 6,519
Yearly Traffic
15.8M
Est. Monthly Revenue
$2.6M - $6.6M/mo
Products
206
Global Rank
#45,043

Store Preview

Casper website screenshot
Bounce Rate
53.5%
Pages/Visit
2.4
Avg. Time on Site
1m 57s

Rating Breakdown

Revenue Performance80/100

Excellent revenue (>$500K/month). Strong performance vs Wearables peers (+20 points). No growth data available. High AOV ($150+).

Traffic Growth60/100

Massive traffic (5M+ visits/year). No traffic growth data available. Average conversion rate (1.5-2%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot60/100

Poor rating (<3.0 stars). High review volume (1000+ reviews).

Product Quality38/100

Moderate catalog (100-500 products). Product quality: 25%.

Traffic Sources

Search53.2%
Direct37.9%
Referrals5.8%
Social1.7%
Paid Referrals1.3%
Mail0.1%

Trustpilot Rating

2.3

6,091 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
77.0%
🌍CA
4.2%
🌍GB
1.1%
🌍IN
0.8%
🌍KH
0.6%

Analysis

Strengths

  • Strong revenue performance and growth

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Dropshipping Detection

Likely dropshipping (100% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

caspercasper mattressmattresscasper pillowscasper pillow

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google Analytics

Reviews

TrustpilotYotpo Reviews & UGCYotpo

Payment

AffirmShopify Payments

Sales Channels

ShopBuy Button channel

Shopify App

Block

Video

YouTube

Subscriptions

Bold Subscriptions

About This Store Analysis

This page provides comprehensive analytics for Casper, a Wearables store in the Technology industry. Our EcomScout Rating of B+ (70/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 12, 2025. All information shown is publicly available business data.

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