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Colourpop

colourpop.com

Redefining luxury beauty by creating high quality products at affordable prices. We pride ourselves on being cruelty-free, wallet-friendly, and keeping our customers at the center of our world. We imagine, innovate, test, and manufacture all under one roof.

B
61/100
EcomScout Rating
Rank #988 of 7,669
Yearly Traffic
28.9M
Est. Monthly Revenue
$1.4M - $3.2M/mo
Products
1.0K
Global Rank
#13,751

Store Preview

Colourpop website screenshot

Best Selling Products

Fresh Kiss Lip Scrub, Mask + Balm Set#1

Fresh Kiss Lip Scrub, Mask + Balm Set

$18.90

Lippie Pencil Vault#2

Lippie Pencil Vault

$34.00

Liquid Blush#3

Liquid Blush

$10.00

Colourpop Hauliday Mystery Box shown as stacked red mystery boxes, one open with red‑and‑white stripes, held by a teal gloved hand against red curtains; limited edition holiday set with 10 full‑size makeup items for eyes, lips, and face for $49.#4

Colourpop Hauliday Mystery Box shown as stacked red mystery boxes, one open with red‑and‑white stripes, held by a teal gloved hand against red curtains; limited edition holiday set with 10 full‑size makeup items for eyes, lips, and face for $49.

$100.00

Colourpop Raspberry Crème Fresh Kiss Glossy Balm tube leans against a silver dish piled with sugared raspberries and whipped cream, showcasing the lip gloss & lip oil hybrid in a pink, dessert-inspired studio setting.#5

Colourpop Raspberry Crème Fresh Kiss Glossy Balm tube leans against a silver dish piled with sugared raspberries and whipped cream, showcasing the lip gloss & lip oil hybrid in a pink, dessert-inspired studio setting.

$10.00

Three Colourpop Holiday Drip Fresh Kiss Glossy Balm tubes stand upright on a reflective surface, pearl, mint, and ruby red with glittery balm dripping from the caps, styled against a glowing red background to showcase festive value sets.#6

Three Colourpop Holiday Drip Fresh Kiss Glossy Balm tubes stand upright on a reflective surface, pearl, mint, and ruby red with glittery balm dripping from the caps, styled against a glowing red background to showcase festive value sets.

$26.00

Matcha and Mochi#7

Matcha and Mochi

$18.00

ColourPop Wine and Only Shadow Palette displays nine wine‑toned shades - mattes, shimmers, and glitters - in a 3x3 layout inside a burgundy compact with a clear lid and star accents, ideal for berry and plum smoky eye looks.#8

ColourPop Wine and Only Shadow Palette displays nine wine‑toned shades - mattes, shimmers, and glitters - in a 3x3 layout inside a burgundy compact with a clear lid and star accents, ideal for berry and plum smoky eye looks.

$14.00

ColourPop Shadow Palette Fade Into Hue opened to display 30 rainbow eyeshadows in matte, shimmer, and pressed glitter finishes, from pinks and oranges to greens, blues, and purples, each shade labeled in a 5x6 grid, set on a pastel box background.#9

ColourPop Shadow Palette Fade Into Hue opened to display 30 rainbow eyeshadows in matte, shimmer, and pressed glitter finishes, from pinks and oranges to greens, blues, and purples, each shade labeled in a 5x6 grid, set on a pastel box background.

$35.00

Power Trip Chrome Crème Gel Liner shows its pointed multichrome tip in a teal tube, drawing bold teal‑green‑purple shimmer swatches across a white backdrop; ColourPop Chrome Crème Gel Liner for statement eye looks.#10

Power Trip Chrome Crème Gel Liner shows its pointed multichrome tip in a teal tube, drawing bold teal‑green‑purple shimmer swatches across a white backdrop; ColourPop Chrome Crème Gel Liner for statement eye looks.

$9.00

Showing top 10 of 48 best sellers

Bounce Rate
37.8%
Pages/Visit
10.1
Avg. Time on Site
4m 59s
Avg. Product Price
$31

Range: $5 - $142

Rating Breakdown

Revenue Performance74/100

Excellent revenue (>$500K/month). Strong performance vs Makeup peers (+20 points). No growth data available. Low AOV ($20-40).

Traffic Growth65/100

Massive traffic (5M+ visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot90/100

Good rating (4.0-4.5 stars). High review volume (1000+ reviews).

Product Quality68/100

Large catalog (1000+ products). Product quality: 25%. Moderate product value ($25-50 avg).

Marketing Efficiency0/100

No ad spend data available. No SEO data available. No PPC data available. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct55.9%
Search35.5%
Social4.0%
Referrals3.7%
Paid Referrals0.7%
Mail0.2%

Trustpilot Rating

4.0

45,820 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
68.6%
🌍CA
4.9%
🌍AU
4.1%
🌍GB
2.4%
🌍FR
2.3%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

[3.10.0] EOSS Launch

Dropshipping Detection

Likely dropshipping (70% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

colourpopcolorpopcolor popcolour popcolourpop cosmetics

Tech Stack & Apps

Video

YouTube

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

Search

Klevu Smart SearchKlevu

Payment

Shopify PaymentsKlarna

Analytics

Google AnalyticsGoogle Tag Manager

Advertising

Snapchat Pixel

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Yotpo Reviews & UGCYotpo

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About This Store Analysis

This page provides comprehensive analytics for Colourpop, a Makeup store in the Beauty & Personal Care industry. Our EcomScout Rating of B (61/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 25, 2025. All information shown is publicly available business data.

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