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SLEEPER

eu.the-sleeper.com

SLEEPER is more than just a luxury loungewear label - we create pajama sets, dresses and accessories that make space for self-love in our every day. Designed for bed and beyond.

C
37/100
EcomScout Rating
Rank #2,651 of 7,029
Yearly Traffic
16.0K
Est. Monthly Revenue
$5.7K - $13.2K/mo
Products
181
Global Rank
N/A

Store Preview

SLEEPER website screenshot
Bounce Rate
15.8%
Pages/Visit
2.3
Avg. Time on Site
38s
Avg. Product Price
$235

Range: $0 - $520

Rating Breakdown

Revenue Performance35/100

Low revenue ($5K-20K/month). No growth data available. High AOV ($150+).

Traffic Growth30/100

Minimal traffic (<50K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality65/100

No dropshipping detected. Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality68/100

Moderate catalog (100-500 products). Product quality: 25%. High-value products ($100+ avg).

Marketing Efficiency48/100

Minimal ad spend (<$5K/month). Strong SEO performance (5K+ keywords or 20K+ monthly SEO clicks). Strong SEO growth (+25%+). Moderate PPC performance (100+ keywords or 2K+ monthly PPC clicks). Strong keyword diversity (5K+ total keywords). Excellent marketing ROI (10x+).

Traffic Sources

Search44.7%
Direct29.6%
Referrals19.4%
Social4.1%
Paid Referrals1.4%
Mail0.3%

Top Countries

🌍FR
29.9%
🌍IT
19.1%
🌍DE
15.7%
🌍NL
9.7%
🌍ES
9.6%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Work version sleeper_eu/live (yellow theme task)

Dropshipping Detection

Not likely dropshipping

  • No blog content found
  • No About page found
  • No social media presence

Tech Stack & Apps

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Subscriptions

ReCharge Subscriptions

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Store Design

Section Store: Theme Sections

Video

YouTube

Back in Stock

Back in Stock

Pre-Order

Pre-Order

CDN

jsDelivr

About This Store Analysis

This page provides comprehensive analytics for SLEEPER, a Apparel store in the Retail industry. Our EcomScout Rating of C (37/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 17, 2025. All information shown is publicly available business data.

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