FAE BEAUTY
faebeauty.inFAE, which stands for Free and Equal Beauty creates and conceptualizes products that work for every shade of brown skin. The brand currently retails buildable matte lipsticks, 2 in 1 mascara brow gel, base coat mascara primer, and multi use lipgloss in a unique roller ball pen. Our Products are Vegan and Cruelty Free.
Store Preview
Best Selling Products
#1LIP WHIP - Liquid Matte Lipstick
$10
#2LIP WHIP - Liquid Matte Lipstick
$1
#3Peptide Glaws Gloss - Lip Gloss
$3
#4Re:Define - Long Wear Lip Liner
$600
#5EYE DEAL - Intense Gel Long Wear Kajal
$1
#6SPF Juice - 50ml
$7
#7Desi Drink Lip Balms
$2
#8Modern Matte Lipstick
$1
#9Trio Mini Peptide Glaws Gloss
$3
#10SPF Juice - 100ml Bottle
$7
Showing top 10 of 16 best sellers
Range: $1 - $600
Rating Breakdown
Very strong revenue ($200K-500K/month). Strong performance vs Makeup peers (+20 points). No growth data available. Good AOV ($75-150).
High traffic (1M-2M visits/year). No traffic growth data available. Good conversion rate (2-3%).
Dropshipping detected (penalty: -5 points). Unknown category.
No Trustpilot data available.
Small catalog (50-100 products). Product quality: 25%. Moderate product value ($25-50 avg).
No ad spend data available. Basic SEO presence (some keywords or clicks). Declining SEO performance. No PPC data available. Limited keyword diversity. Cannot calculate marketing ROI (missing revenue or ad spend data).
Traffic Sources
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
theme
Dropshipping Detection
Likely dropshipping (90% confidence)
- • Suspicious pricing patterns
- • No blog content found
- • No About page found
- • No social media presence
Top Keywords
Tech Stack & Apps
Analytics
Google Analytics
Google Tag Manager
Facebook Pixel
HotjarCDN
Fastly
AWS CloudFrontE-commerce Platform
ShopifyEmail Marketing
JavaScript
Reviews
Video
Fonts
Forms
Similar Stores
Stores with similar vertical, industry, or rating to FAE BEAUTY
| Store | Rating | Vertical | Traffic/yr | Revenue/mo | |
|---|---|---|---|---|---|
| SUGARCOSMETICS.COM www.sugarcosmetics.com | B+70 | Makeup | 2.6M | $1.1M - $2.6M/mo | |
| Saie saiehello.com | B+69 | Makeup | 2.6M | $1.7M - $3.9M/mo | |
| Natasha Denona natashadenona.com | B+69 | Makeup | 3.6M | $752.6K - $1.8M/mo | |
| MERIT Beauty www.meritbeauty.com | B+68 | Makeup | 10.3M | $401.2K - $936.2K/mo | |
| Sigma BeautyFind People on LinkedIn sigmabeauty.com | B+68 | Makeup | 2.2M | $318.0K - $742.0K/mo | |
| Westman Atelier www.westman-atelier.com | B65 | Makeup | 3.5M | $251.8K - $587.5K/mo |
www.sugarcosmetics.com
saiehello.com
natashadenona.com
www.meritbeauty.com
sigmabeauty.com
www.westman-atelier.com
About This Store Analysis
This page provides comprehensive analytics for FAE BEAUTY, a Makeup store in the Beauty & Personal Care industry. Our EcomScout Rating of C+ (55/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.
Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.
Data is refreshed regularly. Last updated: December 19, 2025. All information shown is publicly available business data.
