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Feno

feno.co

The World’s First Connected Smartbrush: Harnessing Artificial Intelligence for Smarter, Insightful Brushing

B+
66/100
EcomScout Rating
Rank #669 of 7,852
Yearly Traffic
2.3M
Est. Monthly Revenue
$397.4K - $927.2K/mo
Products
29
Global Rank
#236,703

Store Preview

Feno website screenshot
Bounce Rate
54.7%
Pages/Visit
1.8
Avg. Time on Site
36s
Avg. Product Price
$138

Range: $10 - $202

Rating Breakdown

Revenue Performance78/100

Excellent revenue (>$500K/month). Strong performance vs Eco-Friendly peers (+20 points). No growth data available. Good AOV ($75-150).

Traffic Growth60/100

Very high traffic (2M-5M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot80/100

Excellent rating (4.5+ stars). Very low review volume (10-50 reviews).

Product Quality57/100

Very small catalog (10-50 products). Product quality: 23%. High-value products ($100+ avg).

Marketing Efficiency33/100

No ad spend data available. Strong SEO performance (5K+ keywords or 20K+ monthly SEO clicks). Strong SEO growth (+25%+). Basic PPC presence (some keywords or clicks). Strong keyword diversity (5K+ total keywords). Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct48.5%
Search37.1%
Social6.5%
Referrals6.1%
Paid Referrals1.7%
Mail0.2%

Trustpilot Rating

4.6

42 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
66.8%
🌍DE
4.4%
🌍GB
3.9%
🌍CA
3.1%
🌍GE
2.5%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

feno-co/homepage-redesign

Dropshipping Detection

Likely dropshipping (70% confidence)

  • β€’ Suspicious pricing patterns
  • β€’ No blog content found
  • β€’ No About page found
  • β€’ No social media presence

Top Keywords

feno toothbrushfenofeno smart brushfeno labsdry mouth syndrome

Tech Stack & Apps

CDN

jsDelivrAWS CloudFront

E-commerce Platform

Shopify

Sales Channels

Shop

Customer Support

IntercomIntercom

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify Payments

Video

YouTube

Analytics

Google AnalyticsSegmentMicrosoft Clarity

Popups

JustunoJustuno

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About This Store Analysis

This page provides comprehensive analytics for Feno, a Eco-Friendly store in the Niche industry. Our EcomScout Rating of B+ (66/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 27, 2025. All information shown is publicly available business data.

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