FentyBeauty
fentybeauty.comFenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.
Store Preview
Best Selling Products
#1Plush Puddin' Intensive Recovery Lip Mask
$24
#2Lil Butta Dropz Mini Whipped Oil Body Cream Duo
$48
#3Gloss Bomb Swirl Twisted Lip Luminizer
$24
#4Body Start'r Set Full-Size Bundle
$103
#5Diamond Bomb All-Over Diamond Veil
$43
#6Soft'lit Naturally Luminous Longwear Foundation
$42
#7Invisimatte Instant Setting + Blotting Powder
$39
#8Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen with Niacinamide + Kalahari Melon
$45
#9Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter
$45
#10The Mista Hair + Body Fragrance Mist
$30
Showing top 10 of 53 best sellers
Range: $1 - $140
Rating Breakdown
Excellent revenue (>$500K/month). Strong performance vs Makeup peers (+20 points). No growth data available. Moderate AOV ($40-75).
Massive traffic (5M+ visits/year). No traffic growth data available. Good conversion rate (2-3%).
Dropshipping detected (penalty: -4 points). Unknown category.
Poor rating (<3.0 stars). Moderate review volume (100-500 reviews).
Good catalog size (500-1000 products). Product quality: 18%. Moderate product value ($25-50 avg).
No ad spend data available. No SEO data available. No PPC data available. Cannot calculate marketing ROI (missing revenue or ad spend data).
Traffic Sources
Trustpilot Rating
308 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
Shopify Theme
12/21-12/25
Dropshipping Detection
Likely dropshipping (70% confidence)
- • Suspicious pricing patterns
- • No blog content found
- • No About page found
- • No social media presence
Top Keywords
Tech Stack & Apps
Analytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifyEmail Marketing
Reviews
Pre-Order
Sales Channels
CDN
AWS CloudFrontPayment
Shopify PaymentsSearch
Social Links
Similar Stores
Stores with similar vertical, industry, or rating to FentyBeauty
| Store | Rating | Vertical | Traffic/yr | Revenue/mo | |
|---|---|---|---|---|---|
| ILIABEAUTY.COM iliabeauty.com | B+72 | Makeup | 6.4M | $402.5K - $939.1K/mo | |
| SUGARCOSMETICS.COM www.sugarcosmetics.com | B+70 | Makeup | 2.6M | $1.1M - $2.6M/mo | |
| Saie saiehello.com | B+69 | Makeup | 2.6M | $1.7M - $3.9M/mo | |
| Natasha Denona natashadenona.com | B+69 | Makeup | 3.6M | $752.6K - $1.8M/mo | |
| MERIT Beauty www.meritbeauty.com | B+68 | Makeup | 10.3M | $401.2K - $936.2K/mo | |
| Sigma BeautyFind People on LinkedIn sigmabeauty.com | B+68 | Makeup | 2.2M | $318.0K - $742.0K/mo |
iliabeauty.com
www.sugarcosmetics.com
saiehello.com
natashadenona.com
www.meritbeauty.com
sigmabeauty.com
About This Store Analysis
This page provides comprehensive analytics for FentyBeauty, a Makeup store in the Beauty & Personal Care industry. Our EcomScout Rating of B (60/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.
Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.
Data is refreshed regularly. Last updated: December 26, 2025. All information shown is publicly available business data.
