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Flora & Fauna

floraandfauna.com.au

Shop Flora & Fauna, Australia’s vegan, eco and cruelty-free store for natural beauty, skincare, home, kids & more. All-natural, eco-friendly essentials available now.

B
57/100
EcomScout Rating
Rank #1,371 of 7,307
Yearly Traffic
954.1K
Est. Monthly Revenue
$120.9K - $282.1K/mo
Products
2.5K+
Global Rank
#366,899

Store Preview

Flora & Fauna website screenshot
Bounce Rate
42.8%
Pages/Visit
3.4
Avg. Time on Site
1m 25s
Avg. Product Price
$60

Range: $3 - $800

Rating Breakdown

Revenue Performance73/100

Very strong revenue ($200K-500K/month). Strong performance vs Haircare peers (+20 points). No growth data available. Good AOV ($75-150).

Traffic Growth50/100

Good traffic (500K-1M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot80/100

Excellent rating (4.5+ stars). Very low review volume (10-50 reviews).

Product Quality73/100

Large catalog (1000+ products). Product quality: 25%. Good product value ($50-100 avg).

Marketing Efficiency0/100

No ad spend data available. No SEO data available. No PPC data available. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Search48.2%
Direct39.8%
Referrals5.5%
Social4.6%
Paid Referrals1.3%
Mail0.5%

Trustpilot Rating

4.5

15 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍AU
63.5%
🌍US
9.1%
🌍VN
4.2%
🌍NZ
3.6%
🌍PH
3.5%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

❗Master Theme - Brand Refresh - DO NOT REMOVE❗

Dropshipping Detection

Likely dropshipping (80% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

flora and faunaflora & faunakeep cutlery kitloco lovereusable silicone bags

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Customer Support

GorgiasGorgias

Payment

Shopify Payments

Search

SearchSpring

Advertising

Microsoft Advertising

Analytics

Microsoft Clarity

Reviews

Reviews.io

Similar Stores

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About This Store Analysis

This page provides comprehensive analytics for Flora & Fauna, a Haircare store in the Beauty & Personal Care industry. Our EcomScout Rating of B (57/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 21, 2025. All information shown is publicly available business data.

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