Function of Beauty
functionofbeauty.comBest Selling Products
#1Products
$29.00
#2Custom Hair Mask
$26.00
#3Custom Leave-in Conditioner
$24.99
#4Custom Hair Serum
$31.00
#5Custom Body Lotion & Body Wash
$20.00
#6Mini Comb
$7.00
#7Custom Body Wash
$36.00
#8Custom Co-Wash
$22.00
#9SOS Custom Repair Conditioner
$32.00
#10Getaway Kit
$20.00
Showing top 10 of 41 best sellers
Range: $0 - $202
Rating Breakdown
Good revenue ($100K-200K/month). Strong performance vs Haircare peers (+15 points). No growth data available. Low AOV ($20-40).
Very high traffic (2M-5M visits/year). No traffic growth data available. Good conversion rate (2-3%).
Dropshipping detected (penalty: -5 points). Unknown category.
Good rating (4.0-4.5 stars). High review volume (1000+ reviews).
Very small catalog (10-50 products). Product quality: 25%. Low product value ($10-25 avg).
Traffic Sources
Trustpilot Rating
27,780 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Shopify Theme
Release v2.11.21
Dropshipping Detection
Likely dropshipping (90% confidence)
- • Suspicious pricing patterns
- • Duplicate product images detected
- • No blog content found
- • No About page found
- • No social media presence
Top Keywords
Tech Stack & Apps
Analytics and Tracking
BrightEdge
Hotjar
Klaviyo
Attentive
Blotout+20 moreWidgets
Verified Profile
Bugsnag
AddShoppers
Periodic
About Cookies+14 moreLanguage
English - InferredeCommerce
Shopify PlusShopifyCross Sell for Shopify10 Shopify ProductsShopify Account+11 moreFrameworks
Facebook Domain Verification
Google Cloud Functions
Perl
Organization SchemaMobile
Apple Mobile Web Clips IconIPhone / Mobile CompatibleViewport MetaContent Delivery Network
CloudFrontAmazon S3
CDN JS
CloudflareCloudflare Automatic Challenge+4 morePayment
American ExpressApple Pay
EuroPound SterlingJapanese Yen+9 moreAudio / Video Media
TikTok Embed
VimeoSimilar Stores
Stores with similar vertical, industry, or rating to Function of Beauty
| Store | Rating | Vertical | Traffic/yr | Revenue/mo | |
|---|---|---|---|---|---|
| UlikeFind People on LinkedIn www.ulike.com | B+74 | Haircare | 6.6M | $1.5M - $3.6M/mo | |
| Luvme Hair shop.luvmehair.com | B+72 | Haircare | 40.3M | $6.6M - $15.3M/mo | |
| TRAYA.HEALTH traya.health | B+71 | Haircare | 20.4M | $12.1M - $28.2M/mo | |
| Water2.comFind People on LinkedIn water2.com | B+71 | Haircare | 2.2M | $303.5K - $708.3K/mo | |
| KITSCH www.mykitsch.com | B+71 | Haircare | 20.6M | $624.6K - $1.5M/mo | |
| BeardoFind People on LinkedIn beardo.in | B+71 | Haircare | 9.1M | $9.2M - $21.6M/mo |
www.ulike.com
shop.luvmehair.com
traya.health
water2.com
www.mykitsch.com
beardo.in
About This Store Analysis
This page provides comprehensive analytics for Function of Beauty, a Haircare store in the Beauty & Personal Care industry. Our EcomScout Rating of B (61/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.
Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.
Data is refreshed regularly. Last updated: October 17, 2025. All information shown is publicly available business data.
