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hibobbie.com

hibobbie.com

European style organic baby formula that meets the U.S. FDA's nutritional requirements. Bobbie is the only female-founded and mom-led baby formula company in the U.S.

B
58/100
EcomScout Rating
Rank #1,170 of 7,012
Yearly Traffic
4.0M
Est. Monthly Revenue
$827.3K - $1.9M/mo
Products
42
Global Rank
#95,971

Store Preview

hibobbie.com website screenshot
Bounce Rate
28.5%
Pages/Visit
6.1
Avg. Time on Site
2m 17s
Avg. Product Price
$204

Range: $4 - $767

Rating Breakdown

Revenue Performance80/100

Excellent revenue (>$500K/month). Strong performance vs Baby Gear peers (+20 points). No growth data available. High AOV ($150+).

Traffic Growth60/100

Very high traffic (2M-5M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality58/100

Very small catalog (10-50 products). Product quality: 25%. High-value products ($100+ avg).

Marketing Efficiency0/100

No ad spend data available. No SEO data available. No PPC data available. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct60.4%
Search29.8%
Referrals4.8%
Social3.5%
Paid Referrals1.3%
Mail0.2%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
89.9%
🌍IN
1.2%
🌍GB
1.1%
🌍CA
1.0%
🌍PK
0.9%

Analysis

Strengths

  • Strong revenue performance and growth

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Bobbie/project-destiny

Dropshipping Detection

Likely dropshipping (70% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

bobbiebobbie formulabobbi formulais bobbie organic milk grass fed?bobbie gentle formula

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Reviews

TrustpilotYotpo Reviews & UGCYotpo

Advertising

Microsoft Advertising

Sales Channels

Shop

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Store Design

Section Store: Theme Sections

About This Store Analysis

This page provides comprehensive analytics for hibobbie.com, a Baby Gear store in the Parenting industry. Our EcomScout Rating of B (58/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 17, 2025. All information shown is publicly available business data.

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