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ICON.

icon-amsterdam.com

Discover perfectly tailored menswear that combines premium quality, comfort, and timeless style at an unbeatable price. ICON empowers men through self-development, confidence, and fashion to become the best version of themselves.

B+
68/100
EcomScout Rating
Rank #383 of 7,086
Yearly Traffic
12.3M
Est. Monthly Revenue
$3.1M - $7.2M/mo
Products
100
Global Rank
#47,680

Store Preview

ICON.  website screenshot
Bounce Rate
47.5%
Pages/Visit
3.8
Avg. Time on Site
1m 48s
Avg. Product Price
$201

Range: $201 - $201

Rating Breakdown

Revenue Performance80/100

Excellent revenue (>$500K/month). Strong performance vs Apparel peers (+20 points). No growth data available. High AOV ($150+).

Traffic Growth65/100

Massive traffic (5M+ visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot90/100

Good rating (4.0-4.5 stars). High review volume (1000+ reviews).

Product Quality68/100

Moderate catalog (100-500 products). Product quality: 25%. High-value products ($100+ avg).

Marketing Efficiency33/100

No ad spend data available. Strong SEO performance (5K+ keywords or 20K+ monthly SEO clicks). Declining SEO performance. Basic PPC presence (some keywords or clicks). Strong keyword diversity (5K+ total keywords). Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct46.4%
Search42.1%
Referrals5.2%
Social5.0%
Paid Referrals1.2%
Mail0.2%

Trustpilot Rating

3.8

34,991 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍NL
29.3%
🌍DE
12.4%
🌍GB
11.0%
🌍PL
4.1%
🌍BE
3.3%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

icon/bfcm

by We Are Underground

Dropshipping Detection

Likely dropshipping (70% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

icon amsterdamiconiconamsterdamicon-amsterdamicon clothing

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

Reviews

TrustpilotTrustpilot

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

CDN

CloudflarecdnjsjsDelivr

Sales Channels

ShopBuy Button channel

Customer Support

Gorgias

Payment

Shopify Payments

Advertising

Google AdsSnapchat Pixel

Social Links

Similar Stores

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About This Store Analysis

This page provides comprehensive analytics for ICON. , a Apparel store in the Retail industry. Our EcomScout Rating of B+ (68/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 17, 2025. All information shown is publicly available business data.

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