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Imperfects

imperfects.com

Mindfully Crafted Apparel, Surf Craft and Skateboards for the Human Experience™. Mindful Utility™.

C+
54/100
EcomScout Rating
Rank #1,609 of 7,428
Yearly Traffic
1.0M
Est. Monthly Revenue
$181.7K - $423.9K/mo
Products
152
Global Rank
#335,631

Store Preview

Imperfects website screenshot
Bounce Rate
48.6%
Pages/Visit
3.5
Avg. Time on Site
2m 24s
Avg. Product Price
$168

Range: $25 - $260

Rating Breakdown

Revenue Performance73/100

Very strong revenue ($200K-500K/month). Strong performance vs Consulting peers (+20 points). No growth data available. Good AOV ($75-150).

Traffic Growth55/100

High traffic (1M-2M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality65/100

No dropshipping detected. Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality68/100

Moderate catalog (100-500 products). Product quality: 25%. High-value products ($100+ avg).

Marketing Efficiency0/100

No ad spend data available. No SEO data available. No PPC data available. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct59.7%
Search26.5%
Social9.3%
Referrals3.4%
Paid Referrals0.9%
Mail0.2%

Top Countries

🌍US
96.2%
🌍CA
2.0%
🌍GB
1.8%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

imperfects/main

Dropshipping Detection

Not likely dropshipping

  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

imperfectsshoes like potteryimperfects clothingimperfects jeansshoes like pottery for sale

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Analytics

Google Analytics

Back in Stock

Back in Stock

JavaScript

jQuery

Shopify App

Block

Video

YouTube

About This Store Analysis

This page provides comprehensive analytics for Imperfects, a Consulting store in the Services industry. Our EcomScout Rating of C+ (54/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 22, 2025. All information shown is publicly available business data.

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