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It's My Obsession

itsmyobsession.com

ITA Backpacks and ITA Nintendo Switch gaming cases to attach enamel pins, button badges, keychains and any other fandom merchandise. Celebrate your fandom with an ITA Accessory.

C
36/100
EcomScout Rating
Rank #2,192 of 5,382
Yearly Traffic
66.3K
Est. Monthly Revenue
$10.7K - $24.9K/mo
Products
42
Global Rank
#2,414,996

Store Preview

It's My Obsession website screenshot
Bounce Rate
58.5%
Pages/Visit
4.4
Avg. Time on Site
37s
Avg. Product Price
$129

Range: $129 - $129

Rating Breakdown

Revenue Performance33/100

Low revenue ($5K-20K/month). No growth data available. Good AOV ($75-150).

Traffic Growth35/100

Very low traffic (50K-100K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality58/100

Very small catalog (10-50 products). Product quality: 25%. High-value products ($100+ avg).

Traffic Sources

Direct48.1%
Search27.8%
Social16.5%
Referrals6.1%
Paid Referrals1.5%
Mail0.1%

Top Countries

🌍US
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Copy of Beginnings

by Pixel Union

Dropshipping Detection

Likely dropshipping (70% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

brown leather ita bagita messenger bagnintendo switch japanese caseita backpackbag of sand neopets

Tech Stack & Apps

Pre-Order

Pre-Order

E-commerce Platform

Shopify

Sales Channels

Shop

Advertising

Snapchat Pixel

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Yotpo Reviews & UGCYotpo

Analytics

Google Analytics

Fonts

Google Fonts

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About This Store Analysis

This page provides comprehensive analytics for It's My Obsession, a Pet Supplies store in the Niche industry. Our EcomScout Rating of C (36/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 2, 2025. All information shown is publicly available business data.

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