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B+
71/100
EcomScout Rating
Rank #82 of 2,402
Yearly Traffic
5.7M
Est. Monthly Revenue
$3.3M - $7.6M/mo
Products
520
Global Rank
#73,878
Bounce Rate
35.3%
Pages/Visit
6.3
Avg. Time on Site
3m 14s
Avg. Product Price
$132

Range: $9 - $940

Rating Breakdown

Revenue Performance80/100

Excellent revenue (>$500K/month). Strong performance vs Baby Gear peers (+20 points). No growth data available. High AOV ($150+).

Traffic Growth65/100

Massive traffic (5M+ visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot40/100

Poor rating (<3.0 stars). Very low review volume (10-50 reviews).

Product Quality73/100

Good catalog size (500-1000 products). Product quality: 25%. High-value products ($100+ avg).

Traffic Sources

Direct51.0%
Search43.2%
Referrals2.8%
Social1.7%
Paid Referrals0.8%
Mail0.4%

Trustpilot Rating

1.5

29 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

Analysis

Strengths

  • Strong revenue performance and growth

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

20% Off Storewide

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

jo mercerjoanne mercerjo mercer sandalsjo mercer shoesjomercer

Tech Stack & Apps

Analytics and Tracking

HotjarKlaviyoKlaviyo Back in StockBlack Crow AILoop Returns+12 more

Widgets

Zendesk EmbeddablesBoost CommercePeriodicCovet PicsAbout Cookies+16 more

Language

English - InferredAustralian EnglishMultilingualEnglish HREF LANGAustralian English HREF LANG+5 more

eCommerce

Shopify PlusShopifyUltimate Special OffersSecure Login by Oxi Apps500 Shopify Products+10 more

Frameworks

Facebook Domain VerificationProduct SchemaOffer Schema

Content Delivery Network

CloudFrontCDN JSCloudflareCloudflare ChallengeCloudflare Automatic Challenge+5 more

Mobile

IPhone / Mobile CompatibleApple Mobile Web Clips IconViewport Meta

Payment

AfterpayAmerican ExpressPound SterlingEuroKlarna+4 more

Content Management System

LayoutHub

Similar Stores

Stores with similar vertical, industry, or rating to Jo Mercer

About This Store Analysis

This page provides comprehensive analytics for Jo Mercer, a Baby Gear store in the Parenting industry. Our EcomScout Rating of B+ (71/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: October 26, 2025. All information shown is publicly available business data.

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