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KOOKAI

kookai.com.au

KOOKAI is an Australian owned and designed clothing brand with exquisite boutiques throughout the country. Explore the latest arrivals online today.

B
59/100
EcomScout Rating
Rank #1,157 of 6,870
Yearly Traffic
16.7M
Est. Monthly Revenue
$260.9K - $608.8K/mo
Products
953
Global Rank
#29,867

Store Preview

KOOKAI website screenshot
Bounce Rate
33.4%
Pages/Visit
5.2
Avg. Time on Site
2m 18s
Avg. Product Price
$13

Range: $0 - $25

Rating Breakdown

Revenue Performance67/100

Very strong revenue ($200K-500K/month). Strong performance vs Apparel peers (+20 points). No growth data available. Very low AOV (<$20).

Traffic Growth65/100

Massive traffic (5M+ visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot35/100

Poor rating (<3.0 stars). Minimal review volume (<10 reviews).

Product Quality58/100

Good catalog size (500-1000 products). Product quality: 25%. Low product value ($10-25 avg).

Marketing Efficiency28/100

No ad spend data available. Strong SEO performance (5K+ keywords or 20K+ monthly SEO clicks). Good SEO growth (+10-25%). No PPC data available. Strong keyword diversity (5K+ total keywords). Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Search51.5%
Direct45.5%
Referrals1.9%
Social0.7%
Paid Referrals0.3%
Mail0.2%

Trustpilot Rating

2.7

7 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍AU
94.9%
🌍US
0.9%
🌍SG
0.6%
🌍NZ
0.4%
🌍GB
0.4%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Dropshipping Detection

Likely dropshipping (100% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

kookaikookai dresseskookiakookai salekookai careers

Tech Stack & Apps

Search

SearchSpring

Product Badges

Sale Badge

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Video

YouTube

Wishlist

Wishlist Plus

About This Store Analysis

This page provides comprehensive analytics for KOOKAI, a Apparel store in the Retail industry. Our EcomScout Rating of B (59/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 15, 2025. All information shown is publicly available business data.

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