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Lorna Murray

lornamurray.com.au

Sustainable & ethical luxury Australian fashion, handcrafted using traditional techniques and natural fibres.

D+
33/100
EcomScout Rating
Rank #3,504 of 7,242
Yearly Traffic
69.5K
Est. Monthly Revenue
$11.6K - $27.0K/mo
Products
1.1K
Global Rank
#2,777,563

Store Preview

Lorna Murray website screenshot
Bounce Rate
38.0%
Pages/Visit
2.4
Avg. Time on Site
1m 28s
Avg. Product Price
$295

Range: $20 - $846

Rating Breakdown

Revenue Performance33/100

Low revenue ($5K-20K/month). No growth data available. Good AOV ($75-150).

Traffic Growth35/100

Very low traffic (50K-100K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality65/100

No dropshipping detected. Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality78/100

Large catalog (1000+ products). Product quality: 25%. High-value products ($100+ avg).

Marketing Efficiency12/100

No ad spend data available. Basic SEO presence (some keywords or clicks). Stable SEO performance (0-10% growth). Basic PPC presence (some keywords or clicks). Limited keyword diversity. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct45.1%
Search35.5%
Social11.8%
Referrals6.2%
Paid Referrals1.3%
Mail0.1%

Top Countries

🌍US
58.9%
🌍AU
41.1%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Lorna Murray Website Update 18_7_25

Dropshipping Detection

Not likely dropshipping

  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

lorna murraystraw tie visorpanama hatlornasun visor

Tech Stack & Apps

E-commerce Platform

ShopifyMagento

Pre-Order

Pre-Order

Sales Channels

ShopBuy Button channel

CDN

AWS CloudFrontCloudflarecdnjs

Payment

Shopify Payments

JavaScript

jQuery

Store Design

PageFly Landing Page Builder

Reviews

Loox Photo Reviews

Upsell

Infinite Options

About This Store Analysis

This page provides comprehensive analytics for Lorna Murray, a Accessories store in the Retail industry. Our EcomScout Rating of D+ (33/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 19, 2025. All information shown is publicly available business data.

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