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McNulty's Tea & Coffee Co., Inc

mcnultys.com

Since 1895, McNulty’s Tea & Coffee has been this country’s leading purveyor of choice coffees and rare teas. Located at 109 Christopher Street, New York, NY.

D+
31/100
EcomScout Rating
Rank #3,214 of 5,509
Yearly Traffic
57.0K
Est. Monthly Revenue
$829 - $1.9K/mo
Products
292
Global Rank
#3,015,878

Store Preview

McNulty's Tea & Coffee Co., Inc website screenshot
Bounce Rate
38.2%
Pages/Visit
3.2
Avg. Time on Site
1m 44s
Avg. Product Price
$117

Range: $1 - $512

Rating Breakdown

Revenue Performance22/100

Very low revenue (<$5K/month). No growth data available. Very low AOV (<$20).

Traffic Growth35/100

Very low traffic (50K-100K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality68/100

Moderate catalog (100-500 products). Product quality: 25%. High-value products ($100+ avg).

Traffic Sources

Direct42.5%
Search36.0%
Social14.9%
Referrals5.2%
Paid Referrals1.3%
Mail0.1%

Top Countries

🌍US
91.0%
🌍GB
9.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Empire (Apr-14-2021)

by Pixel Union

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

mcnultysmcnulty's tealoose leaf tea cafe nycmcnulty'sda hong pao

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

Shop

CDN

AWS CloudFront

Payment

Shopify Payments

Store Design

PageFly Landing Page Builder

Analytics

Google Analytics

Fonts

Google Fonts

Shopify App

Block

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About This Store Analysis

This page provides comprehensive analytics for McNulty's Tea & Coffee Co., Inc, a Beverages store in the Food & Beverage industry. Our EcomScout Rating of D+ (31/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 2, 2025. All information shown is publicly available business data.

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