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B
57/100
EcomScout Rating
Rank #198 of 850
Yearly Traffic
7.6M
Est. Monthly Revenue
$56.8K - $132.5K/mo
Products
138
Global Rank
#67,277
Bounce Rate
38.9%
Pages/Visit
4.4
Avg. Time on Site
2m 23s
Avg. Product Price
$13

Range: $0 - $35

Rating Breakdown

Revenue Performance52/100

Moderate revenue ($50K-100K/month). Strong performance vs Skincare peers (+15 points). No growth data available. Very low AOV (<$20).

Traffic Growth65/100

Massive traffic (5M+ visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot40/100

Poor rating (<3.0 stars). Very low review volume (10-50 reviews).

Product Quality53/100

Moderate catalog (100-500 products). Product quality: 25%. Low product value ($10-25 avg).

Traffic Sources

Direct46.8%
Search44.1%
Referrals4.1%
Social4.0%
Paid Referrals0.9%
Mail0.2%

Trustpilot Rating

1.9

35 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
39.8%
🌍GB
14.2%
🌍AU
9.1%
🌍CA
2.9%
🌍DE
2.5%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

mr 164

Dropshipping Detection

Likely dropshipping (100% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

morphemorphe cosmeticsmophemorpemorphe us

Tech Stack & Apps

Analytics and Tracking

KlaviyoKlaviyo LearnqDuelFacebook SignalFacebook Pixel+7 more

Widgets

Octane AIFast SimonOneTrustOptanonPowerReviews+12 more

Language

English - InferredEnglish HREF LANGAustralian English HREF LANG

eCommerce

Shopify PlusShopifyShopPad100 Shopify ProductsShopify Conversions+8 more

Frameworks

Adobe Enterprise CloudCloudflare WorkersFacebook Domain VerificationGoogle Cloud FunctionsBrand Schema+3 more

Content Delivery Network

CloudFrontAmazon S3CDN JSCloudflareCloudflare Challenge+5 more

Mobile

IPhone / Mobile CompatibleViewport Meta

Payment

AfterpayAmerican ExpressApple PayEuroPound Sterling+9 more

Audio / Video Media

Zoom

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About This Store Analysis

This page provides comprehensive analytics for Morphe Brushes, a Skincare store in the Beauty & Personal Care industry. Our EcomScout Rating of B (57/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: October 2, 2025. All information shown is publicly available business data.

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