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Morton James

mortonjames.com

Morton James is a boutique apparel, jewelry, home and gift store based in Monroe, Georgia. Our collection of women's clothing, jewelry, gifts, and home accessories celebrates classic elegance and trendsetting statements. Browse curated apparel, jewelry, gifts, and home accessories. Located in beautiful Monroe, Georgia.

D
21/100
EcomScout Rating
Rank #4,184 of 5,823
Yearly Traffic
N/A
Est. Monthly Revenue
N/A
Products
11
Global Rank
N/A
Avg. Product Price
$50

Range: $0 - $120

Rating Breakdown

Revenue Performance8/100

No revenue data available. No growth data available. Good AOV ($75-150).

Traffic Growth25/100

No traffic data available. No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality48/100

Very small catalog (10-50 products). Product quality: 25%. Moderate product value ($25-50 avg).

Traffic Sources

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Pipeline

by Groupthought

Dropshipping Detection

Likely dropshipping (70% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Tech Stack & Apps

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google Analytics

Shopify App

GiftregistryBlock

Social Links

About This Store Analysis

This page provides comprehensive analytics for Morton James, a Jewelry store in the Retail industry. Our EcomScout Rating of D (21/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 5, 2025. All information shown is publicly available business data.

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