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Nanit

nanit.com

Nanit lets parents track the health, wellness and development of their baby—from sleep and breathing to growth—delivering personalized insights and advice

B
59/100
EcomScout Rating
Rank #1,124 of 6,711
Yearly Traffic
5.7M
Est. Monthly Revenue
$83.0K - $207.4K/mo
Products
53
Global Rank
#94,525

Store Preview

Nanit website screenshot
Bounce Rate
51.0%
Pages/Visit
3.1
Avg. Time on Site
1m 45s
Avg. Product Price
$91

Range: $8 - $479

Rating Breakdown

Revenue Performance57/100

Good revenue ($100K-200K/month). Strong performance vs Smart Home peers (+15 points). No growth data available. Very low AOV (<$20).

Traffic Growth60/100

Massive traffic (5M+ visits/year). No traffic growth data available. Average conversion rate (1.5-2%).

Business Quality65/100

No dropshipping detected. Unknown category.

Trustpilot50/100

Poor rating (<3.0 stars). Moderate review volume (100-500 reviews).

Product Quality58/100

Small catalog (50-100 products). Product quality: 25%. Good product value ($50-100 avg).

Marketing Efficiency60/100

Minimal ad spend (<$5K/month). Excellent SEO performance (10K+ keywords or 50K+ monthly SEO clicks). Strong SEO growth (+25%+). Good PPC performance (200+ keywords or 5K+ monthly PPC clicks). Excellent keyword diversity (10K+ total keywords). Excellent marketing ROI (10x+).

Traffic Sources

Direct62.5%
Search28.6%
Referrals4.7%
Social3.0%
Paid Referrals1.1%
Mail0.2%

Trustpilot Rating

1.3

108 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
84.0%
🌍IL
3.7%
🌍GB
2.1%
🌍CA
1.6%
🌍MX
1.3%
0

Shopify Theme

#fbfbf6

Dropshipping Detection

Not likely dropshipping

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

nanitnanit pronanit baby monitornanit loginnanit camera

Tech Stack & Apps

Video

YouTube

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Sales Channels

Shop

CDN

AWS CloudFront

Product Recommendations

Octane AI: Advanced Quiz MakerFrequently Bought Together

Payment

Shopify Payments

A/B Testing

AB Tasty

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About This Store Analysis

This page provides comprehensive analytics for Nanit, a Smart Home store in the Technology industry. Our EcomScout Rating of B (59/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 14, 2025. All information shown is publicly available business data.

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