Back to Stores

Nécessaire

necessaire.com

At Nécessaire, we believe in less but better. We design the personal care we need - The Necessary™ - that supports our health and wellness. We are Climate Neutral Certified, Plastic Neutral Certified and a 1% For The Planet Member. Free shipping | Free returns. #careforyourbody #careforyourplanet #necessaire.

B
60/100
EcomScout Rating
Rank #1,022 of 7,152
Yearly Traffic
4.2M
Est. Monthly Revenue
$133.9K - $312.4K/mo
Products
107
Global Rank
#97,721

Store Preview

Nécessaire website screenshot
Bounce Rate
37.6%
Pages/Visit
5.2
Avg. Time on Site
3m 7s
Avg. Product Price
$25

Range: $4 - $105

Rating Breakdown

Revenue Performance69/100

Very strong revenue ($200K-500K/month). Strong performance vs Fragrances peers (+20 points). No growth data available. Low AOV ($20-40).

Traffic Growth60/100

Very high traffic (2M-5M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot55/100

Average rating (3.5-4.0 stars). Minimal review volume (<10 reviews).

Product Quality53/100

Moderate catalog (100-500 products). Product quality: 25%. Low product value ($10-25 avg).

Marketing Efficiency33/100

No ad spend data available. Strong SEO performance (5K+ keywords or 20K+ monthly SEO clicks). Declining SEO performance. Basic PPC presence (some keywords or clicks). Strong keyword diversity (5K+ total keywords). Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct59.9%
Search31.4%
Referrals4.2%
Social3.5%
Paid Referrals0.7%
Mail0.2%

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
89.5%
🌍CA
2.2%
🌍GB
1.2%
🌍DE
1.1%
🌍AU
0.6%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

[NECS-1.55.0] Production | Gift Guide Phase 5

Dropshipping Detection

Likely dropshipping (100% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

necessairenécessairenecessaire body washnécessaire the body lotionnecessaire black friday

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Reviews

Trustpilot

Sales Channels

Shop

Customer Support

GorgiasGorgias

Subscriptions

ReChargeReCharge Subscriptions

Back in Stock

Back in Stock

A/B Testing

FigPii

Payment

Shopify Payments

Social Links

Similar Stores

Stores with similar vertical, industry, or rating to Nécessaire

About This Store Analysis

This page provides comprehensive analytics for Nécessaire, a Fragrances store in the Beauty & Personal Care industry. Our EcomScout Rating of B (60/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 18, 2025. All information shown is publicly available business data.

Automate your experience

Stop guessing and startseeing real store data in one click