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Nellie's

nelliesclean.com

Nellie's strives to keep the environment as spotless as your home with sustainable, planet friendly cleaning and laundry products.

C
36/100
EcomScout Rating
Rank #2,416 of 6,196
Yearly Traffic
378.3K
Est. Monthly Revenue
$4.9K - $11.5K/mo
Products
53
Global Rank
#699,337

Store Preview

Nellie's website screenshot
Bounce Rate
33.3%
Pages/Visit
3.8
Avg. Time on Site
2m 7s
Avg. Product Price
$26

Range: $0 - $202

Rating Breakdown

Revenue Performance27/100

Low revenue ($5K-20K/month). No growth data available. Very low AOV (<$20).

Traffic Growth45/100

Moderate traffic (200K-500K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality53/100

Small catalog (50-100 products). Product quality: 25%. Moderate product value ($25-50 avg).

Traffic Sources

Search44.5%
Direct43.1%
Social6.9%
Referrals3.6%
Paid Referrals1.9%
Mail0.1%

Top Countries

🌍US
84.7%
🌍CA
5.9%
🌍IN
4.1%
🌍PH
2.8%
🌍GB
2.6%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Thunder Optimized [PROD] Nellies-Main - 05-24-23

by Groupthought

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

nellie's laundry sodanellie'snellies dryer ballsnelliesnellie's baby laundry soda

Tech Stack & Apps

E-commerce Platform

Shopify

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

Pre-Order

Pre-Order

Sales Channels

Shop

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify Payments

CDN

AWS CloudFront

Forms

Form Builder

About This Store Analysis

This page provides comprehensive analytics for Nellie's, a Beverages store in the Food & Beverage industry. Our EcomScout Rating of C (36/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 9, 2025. All information shown is publicly available business data.

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