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Norlha

norlha.com

Slow, sustainable and ethical luxury fashion, handwoven from Yak wool by nomads turned artisans on the Tibetan Plateau. Scarves, shawls, clothing and homewares; conscious designs made with intention.

C
42/100
EcomScout Rating
Rank #2,782 of 8,135
Yearly Traffic
166.9K
Est. Monthly Revenue
$19.8K - $46.2K/mo
Products
202
Global Rank
#1,725,128

Store Preview

Norlha website screenshot
Bounce Rate
45.0%
Pages/Visit
1.6
Avg. Time on Site
12s
Avg. Product Price
$176

Range: $0 - $905

Rating Breakdown

Revenue Performance48/100

Small revenue ($20K-50K/month). Strong performance vs Baby Gear peers (+10 points). No growth data available. Good AOV ($75-150).

Traffic Growth40/100

Low traffic (100K-200K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality68/100

Moderate catalog (100-500 products). Product quality: 25%. High-value products ($100+ avg).

Marketing Efficiency21/100

No ad spend data available. Good SEO performance (2K+ keywords or 10K+ monthly SEO clicks). Declining SEO performance. No PPC data available. Good keyword diversity (2K+ total keywords). Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct45.2%
Search30.9%
Social16.3%
Referrals5.8%
Paid Referrals1.6%
Mail0.1%

Top Countries

🌍US
64.3%
🌍GB
8.3%
🌍CA
7.5%
🌍DE
6.4%
🌍IN
5.0%

Analysis

Weaknesses

  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

LIVE THEME - 2.0

Dropshipping Detection

Likely dropshipping (70% confidence)

  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

norlhanorlha blanketwrap skirt waistband lengthnorlanorlha nyc

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Payment

Shopify Payments

CDN

FastlyAWS CloudFront

Analytics

Microsoft ClarityGoogle AnalyticsGoogle Tag Manager

Shopify App

Block

Video

YouTube

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About This Store Analysis

This page provides comprehensive analytics for Norlha, a Baby Gear store in the Parenting industry. Our EcomScout Rating of C (42/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 30, 2025. All information shown is publicly available business data.

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