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Numi Organic Tea

numitea.com

Numi Organic Tea is a premium, Fair Trade sustainable company specializing in unique and innovative blends of green, black, white, oolong teas, Pu-erh, rooibos, herbal and Flowering Teaβ„’.

C
37/100
EcomScout Rating
Rank #2,957 of 7,429
Yearly Traffic
461.4K
Est. Monthly Revenue
$6.5K - $15.1K/mo
Products
94
Global Rank
#725,862

Store Preview

Numi Organic Tea website screenshot
Bounce Rate
46.4%
Pages/Visit
2.3
Avg. Time on Site
1m 29s
Avg. Product Price
$11

Range: $1 - $28

Rating Breakdown

Revenue Performance27/100

Low revenue ($5K-20K/month). No growth data available. Very low AOV (<$20).

Traffic Growth45/100

Moderate traffic (200K-500K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot35/100

Poor rating (<3.0 stars). Minimal review volume (<10 reviews).

Product Quality48/100

Small catalog (50-100 products). Product quality: 25%. Low product value ($10-25 avg).

Marketing Efficiency33/100

No ad spend data available. Strong SEO performance (5K+ keywords or 20K+ monthly SEO clicks). Declining SEO performance. Basic PPC presence (some keywords or clicks). Strong keyword diversity (5K+ total keywords). Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Search53.7%
Direct37.5%
Referrals5.0%
Social2.6%
Paid Referrals1.1%
Mail0.1%

Trustpilot Rating

2.6

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
81.0%
🌍CA
5.4%
🌍IN
3.4%
🌍FR
2.6%
🌍ID
1.4%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

theme restored 4 oct 2025

Dropshipping Detection

Likely dropshipping (100% confidence)

  • β€’ Suspicious pricing patterns
  • β€’ No blog content found
  • β€’ No About page found
  • β€’ No social media presence

Top Keywords

numinumi teanumi organic teaorganic herbal teaorganic tea gift sets

Tech Stack & Apps

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Product Badges

Sale Badge

Sales Channels

ShopBuy Button channel

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Yotpo Reviews & UGCYotpo

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

Similar Stores

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About This Store Analysis

This page provides comprehensive analytics for Numi Organic Tea, a Beverages store in the Food & Beverage industry. Our EcomScout Rating of C (37/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 22, 2025. All information shown is publicly available business data.

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