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Obvious Tool Co.

obvioustoolco.com

Tool belt systems, pouches and suspenders that are lightweight, tough and designed for the tools we carry everyday.

C+
47/100
EcomScout Rating
Rank #2,366 of 7,862
Yearly Traffic
253.9K
Est. Monthly Revenue
$57.0K - $134.2K/mo
Products
13
Global Rank
#1,102,932

Store Preview

Obvious Tool Co. website screenshot
Bounce Rate
53.1%
Pages/Visit
2.6
Avg. Time on Site
1m 43s
Avg. Product Price
$126

Range: $35 - $197

Rating Breakdown

Revenue Performance60/100

Moderate revenue ($50K-100K/month). Strong performance vs Software peers (+15 points). No growth data available. High AOV ($150+).

Traffic Growth45/100

Moderate traffic (200K-500K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality65/100

No dropshipping detected. Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality58/100

Very small catalog (10-50 products). Product quality: 25%. High-value products ($100+ avg).

Marketing Efficiency7/100

No ad spend data available. Basic SEO presence (some keywords or clicks). Declining SEO performance. No PPC data available. Limited keyword diversity. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Search55.4%
Direct27.5%
Social8.5%
Referrals7.2%
Paid Referrals1.3%
Mail0.1%

Top Countries

🌍AU
71.1%
🌍NZ
19.7%
🌍GB
9.2%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

05102025

Dropshipping Detection

Not likely dropshipping

  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

obvious tool cotool suspenderstool beltobvious tool co beltatlas 46 tool vest

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channelGoogle & YouTube

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Judge.me Product ReviewsJudge.me

Analytics

Google Analytics

Pre-Order

Pre-Order

Shopify App

Block

Store Design

PageFly Landing Page Builder

Social Links

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About This Store Analysis

This page provides comprehensive analytics for Obvious Tool Co., a Software store in the Technology industry. Our EcomScout Rating of C+ (47/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 28, 2025. All information shown is publicly available business data.

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