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Only Curls

onlycurls.com

Shop the Only Curls collection of hydrating hair products and curly accessories. Specially formulated by people with curls, for ALL curl types. Our satin sleep turbans, microfibre curly towels, silk pillowcases and SUPER HYDRATING curly girl approved products are the secret to perfectly defined natural curls.

C+
54/100
EcomScout Rating
Rank #1,564 of 6,769
Yearly Traffic
3.7M
Est. Monthly Revenue
$94.1K - $219.6K/mo
Products
213
Global Rank
#117,962

Store Preview

Only Curls website screenshot
Bounce Rate
47.6%
Pages/Visit
4.1
Avg. Time on Site
2m 30s
Avg. Product Price
$27

Range: $5 - $202

Rating Breakdown

Revenue Performance59/100

Good revenue ($100K-200K/month). Strong performance vs Haircare peers (+15 points). No growth data available. Low AOV ($20-40).

Traffic Growth60/100

Very high traffic (2M-5M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot85/100

Good rating (4.0-4.5 stars). Good review volume (500-1000 reviews).

Product Quality58/100

Moderate catalog (100-500 products). Product quality: 25%. Moderate product value ($25-50 avg).

Marketing Efficiency7/100

No ad spend data available. No SEO data available. Basic PPC presence (some keywords or clicks). Limited keyword diversity. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Search49.4%
Direct39.3%
Referrals5.7%
Social4.0%
Paid Referrals1.3%
Mail0.2%

Trustpilot Rating

3.9

760 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍GB
63.8%
🌍US
6.4%
🌍BE
4.1%
🌍CA
2.9%
🌍NG
2.9%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Diversify marketing: invest in SEO to build long-term organic traffic alongside your PPC efforts
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

20% off selected xmas sets 10/12

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

only curlscurly hairsatin beanieonly curls -wikipediasatin lined beanie

Tech Stack & Apps

E-commerce Platform

Shopify

Store Design

Zipify Pages

Sales Channels

ShopBuy Button channel

Email Marketing

MailchimpMailchimpKlaviyo: Email Marketing & SMSKlaviyo

Customer Support

Gorgias

CDN

AWS CloudFrontCloudflare

Subscriptions

ReChargeReCharge Subscriptions

Product Recommendations

Octane AI: Advanced Quiz Maker

Payment

Shopify Payments

About This Store Analysis

This page provides comprehensive analytics for Only Curls, a Haircare store in the Beauty & Personal Care industry. Our EcomScout Rating of C+ (54/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 15, 2025. All information shown is publicly available business data.

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