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Personal Day

personalday.com

Created by actress Lili Reinhart and inspired by her own acne journey, Personal Day is 6x award-winning dermatologist-developed, acne-safe skincare that is not only effective—it also makes you look forward to taking care of yourself. Every product is 100% free of acne-triggering ingredients.

C
38/100
EcomScout Rating
Rank #2,991 of 8,146
Yearly Traffic
377.0K
Est. Monthly Revenue
$12.7K - $29.7K/mo
Products
13
Global Rank
#798,937

Store Preview

Personal Day website screenshot
Bounce Rate
33.0%
Pages/Visit
2.9
Avg. Time on Site
1m 50s
Avg. Product Price
$28

Range: $0 - $56

Rating Breakdown

Revenue Performance44/100

Small revenue ($20K-50K/month). Strong performance vs Skincare peers (+10 points). No growth data available. Low AOV ($20-40).

Traffic Growth45/100

Moderate traffic (200K-500K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality48/100

Very small catalog (10-50 products). Product quality: 25%. Moderate product value ($25-50 avg).

Marketing Efficiency0/100

No ad spend data available. No SEO data available. No PPC data available. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct45.6%
Search30.6%
Social12.5%
Referrals7.4%
Paid Referrals3.7%
Mail0.1%

Top Countries

🌍US
74.7%
🌍AU
8.2%
🌍IN
6.3%
🌍CA
4.6%
🌍GB
4.2%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Default | 11.28.25 | Post-BFCM Updates

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

personal daypersonal day skincare1oz hypoclorus acida new day serum personal dayingredient checker

Tech Stack & Apps

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Product Badges

Sale Badge

Sales Channels

Shop

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify Payments

Customer Support

GorgiasGorgias

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Analytics

Google Analytics

Social Links

Similar Stores

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About This Store Analysis

This page provides comprehensive analytics for Personal Day, a Skincare store in the Beauty & Personal Care industry. Our EcomScout Rating of C (38/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 30, 2025. All information shown is publicly available business data.

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