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Petal & Pup

petalandpup.com.au

Petal & Pup - the ultimate online fashion destination for affordable, on trend, young women's fashion. Shop dresses, jumpsuits and more. Now with Afterpay and Klarna. Sizes 4-16 and Maternity. #petalandpup

B
65/100
EcomScout Rating
Rank #766 of 6,695
Yearly Traffic
11.3M
Est. Monthly Revenue
$647.8K - $1.5M/mo
Products
2.5K+
Global Rank
#42,251

Store Preview

Petal & Pup website screenshot
Bounce Rate
37.8%
Pages/Visit
5.3
Avg. Time on Site
5m 23s
Avg. Product Price
$71

Range: $0 - $110

Rating Breakdown

Revenue Performance76/100

Excellent revenue (>$500K/month). Strong performance vs Groceries peers (+20 points). No growth data available. Moderate AOV ($40-75).

Traffic Growth65/100

Massive traffic (5M+ visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality65/100

No dropshipping detected. Unknown category.

Trustpilot60/100

Below average rating (3.0-3.5 stars). Moderate review volume (100-500 reviews).

Product Quality73/100

Large catalog (1000+ products). Product quality: 25%. Good product value ($50-100 avg).

Marketing Efficiency26/100

No ad spend data available. Good SEO performance (2K+ keywords or 10K+ monthly SEO clicks). Declining SEO performance. Basic PPC presence (some keywords or clicks). Good keyword diversity (2K+ total keywords). Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct47.1%
Search45.7%
Referrals3.5%
Social2.7%
Paid Referrals0.7%
Mail0.3%

Trustpilot Rating

3.2

466 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍AU
85.4%
🌍NZ
6.8%
🌍US
3.8%
🌍VN
0.6%
🌍MY
0.4%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

TWP Live v2.1.3

Dropshipping Detection

Not likely dropshipping

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

petal and puppetal & puppetal and pup dressespetal puphalter neck petal and pup

Tech Stack & Apps

E-commerce Platform

Shopify

Product Badges

Sale Badge

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Yotpo Reviews & UGCYotpo

CDN

AWS CloudFront

Recommendations

NostoNostoNosto Visual UGC

Back in Stock

Back in Stock

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About This Store Analysis

This page provides comprehensive analytics for Petal & Pup, a Groceries store in the Food & Beverage industry. Our EcomScout Rating of B (65/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 14, 2025. All information shown is publicly available business data.

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