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P.F. Candle Co.

pfcandleco.com

P.F. Candle Co. is a handmade fragrance goods company, owned and operated by wife and husband team Kristen Pumphrey & Thomas Neuberger. Explore our line of scented soy candles, reed diffusers, incense, and so much more all made in the USA.

C+
53/100
EcomScout Rating
Rank #1,336 of 5,421
Yearly Traffic
1.2M
Est. Monthly Revenue
$42.7K - $99.7K/mo
Products
84
Global Rank
#311,779

Store Preview

P.F. Candle Co. website screenshot
Bounce Rate
37.6%
Pages/Visit
3.3
Avg. Time on Site
1m 46s
Avg. Product Price
$22

Range: $0 - $33

Rating Breakdown

Revenue Performance54/100

Moderate revenue ($50K-100K/month). Strong performance vs Accessories peers (+15 points). No growth data available. Low AOV ($20-40).

Traffic Growth55/100

High traffic (1M-2M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality48/100

Small catalog (50-100 products). Product quality: 25%. Low product value ($10-25 avg).

Traffic Sources

Direct55.9%
Search36.0%
Referrals4.7%
Social2.4%
Paid Referrals0.8%
Mail0.2%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
77.9%
🌍DE
6.1%
🌍NG
3.5%
🌍GB
2.8%
🌍CZ
2.2%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Grillo's x PF Launch | BD edits + UPDATED 12/2

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

pf candle copf candleincensep.f. candle co.p.f. candle co

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Payment

Shopify Payments

Analytics

Google Analytics

Reviews

Stamped.io Product ReviewsStamped.ioStamped.io

Back in Stock

Back in Stock

Subscriptions

ReCharge Subscriptions

Shopify App

Block

About This Store Analysis

This page provides comprehensive analytics for P.F. Candle Co., a Accessories store in the Automotive industry. Our EcomScout Rating of C+ (53/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 2, 2025. All information shown is publicly available business data.

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