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Rarebeauty

rarebeauty.com

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

A+
55/100
EcomScout Rating
Rank #479 of 9,356
Yearly Traffic
16.0M
Est. Monthly Revenue
$510.1K - $1.2M/mo
Products
122
Category Rank
#95
in Makeup

Store Preview

Rarebeauty website screenshot
Bounce Rate
39.9%
Pages/Visit
4.9
Avg. Time on Site
2m 12s
Avg. Product Price
$4

Range: $0 - $48

Rating Breakdown

Traffic Growth65/100
Business Quality60/100
Revenue Performance52/100
Marketing Efficiency50/100
Trustpilot45/100

Traffic Sources

Search49.7%
Direct41.9%
Referrals4.1%
Social3.5%
Paid Referrals0.6%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$203

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
rare beauty42K--
selena gomez makeupEasy3K$2.46-
rarebeauty2K$0.33-
rare beauty coupon codeEasy44--
rara beauty44--

Trustpilot Rating

1.7

99 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
60.4%
🇬🇧United Kingdom
3.7%
🇨🇦Canada
2.5%
🇲🇽Mexico
2.5%
🇵🇪Peru
1.8%
0

Shopify Theme

Detecting theme...

Dropshipping Detection

Likely dropshipping (100% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

rare beautyrarebeautyrare beauty blushrare beauty perfumerare beauty highlighter

Tech Stack & Apps

Analytics

Google AnalyticsGoogle Tag ManagerSegment

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify PaymentsKlarna

Video

YouTube

Customer Support

Gorgias

Advertising

Microsoft Advertising

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About This Store Analysis

This page provides comprehensive analytics for Rarebeauty, a Makeup store in the Beauty & Personal Care industry. Our EcomScout Rating of A+ (55/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: January 6, 2026. All information shown is publicly available business data.

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