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RUE DE TOKYO

ruedetokyo.com

From Japan, we are inspired by an unrivaled attention to detail and quest for perfection. From France, a commitment to craftsmanship and respect for the arts.

C
43/100
EcomScout Rating
Rank #2,595 of 7,774
Yearly Traffic
61.1K
Est. Monthly Revenue
$24.5K - $55.2K/mo
Products
561
Global Rank
#3,305,700

Store Preview

RUE DE TOKYO website screenshot
Bounce Rate
44.9%
Pages/Visit
1.9
Avg. Time on Site
25s
Avg. Product Price
$275

Range: $1 - $900

Rating Breakdown

Revenue Performance50/100

Small revenue ($20K-50K/month). Strong performance vs Eyewear peers (+10 points). No growth data available. High AOV ($150+).

Traffic Growth35/100

Very low traffic (50K-100K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot80/100

Excellent rating (4.5+ stars). Very low review volume (10-50 reviews).

Product Quality73/100

Good catalog size (500-1000 products). Product quality: 25%. High-value products ($100+ avg).

Marketing Efficiency7/100

No ad spend data available. Basic SEO presence (some keywords or clicks). Declining SEO performance. No PPC data available. Limited keyword diversity. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Search54.7%
Direct27.0%
Social8.1%
Referrals7.7%
Paid Referrals1.3%
Mail0.1%

Trustpilot Rating

4.3

25 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍DK
51.7%
🌍US
29.9%
🌍FI
12.2%
🌍PT
4.8%
🌍IT
1.5%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Unknown

Dropshipping Detection

Likely dropshipping (70% confidence)

  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

wool overcoat menswool coataiyayumoomincos

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

TrustpilotLoox Photo ReviewsLooxTrustpilotJudge.me Product Reviews

Payment

Shopify Payments

Product Recommendations

Frequently Bought Together

Loyalty

Smile.io Rewards & Loyalty

Analytics

Google Analytics

Shopify App

Block

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About This Store Analysis

This page provides comprehensive analytics for RUE DE TOKYO, a Eyewear store in the Retail industry. Our EcomScout Rating of C (43/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 26, 2025. All information shown is publicly available business data.

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