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Rylee and Cru

ryleeandcru.com

A children’s line founded by illustrator Kelli Murray and inspired by her own little ones. Rylee + Cru merges art and imagination, offering unique and artistic clothing for the modern child

B
60/100
EcomScout Rating
Rank #1,185 of 8,045
Yearly Traffic
3.3M
Est. Monthly Revenue
$156.4K - $364.9K/mo
Products
1.9K
Global Rank
#127,626

Store Preview

Rylee and Cru website screenshot
Bounce Rate
52.3%
Pages/Visit
4.5
Avg. Time on Site
2m 35s
Avg. Product Price
$38

Range: $10 - $160

Rating Breakdown

Revenue Performance69/100

Very strong revenue ($200K-500K/month). Strong performance vs Apparel peers (+20 points). No growth data available. Low AOV ($20-40).

Traffic Growth60/100

Very high traffic (2M-5M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality68/100

Large catalog (1000+ products). Product quality: 25%. Moderate product value ($25-50 avg).

Marketing Efficiency50/100

Minimal ad spend (<$5K/month). Excellent SEO performance (10K+ keywords or 50K+ monthly SEO clicks). Declining SEO performance. Basic PPC presence (some keywords or clicks). Excellent keyword diversity (10K+ total keywords). Excellent marketing ROI (10x+).

Traffic Sources

Direct62.1%
Search27.5%
Social6.3%
Referrals3.0%
Paid Referrals0.9%
Mail0.2%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
93.3%
🌍AU
1.7%
🌍CA
1.0%
🌍IN
0.8%
🌍FR
0.7%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Unknown

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

rylee and cruquincy maenoraleerylee cruquincy mae baby

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Reviews

TrustpilotJudge.me Product ReviewsJudge.me

Sales Channels

Shop

Security

reCAPTCHA

CDN

AWS CloudFront

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Customer Support

Gorgias

Fonts

Adobe Fonts

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About This Store Analysis

This page provides comprehensive analytics for Rylee and Cru, a Apparel store in the Retail industry. Our EcomScout Rating of B (60/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 29, 2025. All information shown is publicly available business data.

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