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Sanrio

sanrio.com

Explore the supercute world of Sanrio, home to Hello Kitty, My Melody, Kuromi, Aggretsuko, Gudetama, and more!

B+
67/100
EcomScout Rating
Rank #471 of 7,871
Yearly Traffic
23.2M
Est. Monthly Revenue
$4.2M - $9.7M/mo
Products
2.5K+
Global Rank
#21,114

Store Preview

Sanrio website screenshot
Bounce Rate
37.6%
Pages/Visit
6.2
Avg. Time on Site
4m 12s
Avg. Product Price
$100

Range: $1 - $950

Rating Breakdown

Revenue Performance78/100

Excellent revenue (>$500K/month). Strong performance vs Accessories peers (+20 points). No growth data available. Good AOV ($75-150).

Traffic Growth65/100

Massive traffic (5M+ visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot40/100

Poor rating (<3.0 stars). Very low review volume (10-50 reviews).

Product Quality73/100

Large catalog (1000+ products). Product quality: 25%. Good product value ($50-100 avg).

Marketing Efficiency50/100

Minimal ad spend (<$5K/month). Excellent SEO performance (10K+ keywords or 50K+ monthly SEO clicks). Strong SEO growth (+25%+). Basic PPC presence (some keywords or clicks). Excellent keyword diversity (10K+ total keywords). Excellent marketing ROI (10x+).

Traffic Sources

Direct47.3%
Search45.3%
Social3.6%
Referrals3.1%
Paid Referrals0.5%
Mail0.1%

Trustpilot Rating

1.8

17 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
71.3%
🌍CA
2.7%
🌍MY
1.7%
🌍AU
1.3%
🌍DE
1.2%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

12/19/25 Hello Kitty x F1 ACADEMY

Dropshipping Detection

Likely dropshipping (100% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

sanriohello kittyhello kitty brandsanrio storesanrio characters

Tech Stack & Apps

E-commerce Platform

Shopify

JavaScript

jQuery

Analytics

Google AnalyticsGoogle Tag Manager

Sales Channels

Shop

Payment

Shopify Payments

Pre-Order

Pre-Order

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Video

YouTube

Fonts

Adobe Fonts

Similar Stores

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About This Store Analysis

This page provides comprehensive analytics for Sanrio, a Accessories store in the Retail industry. Our EcomScout Rating of B+ (67/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 28, 2025. All information shown is publicly available business data.

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