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Tartecosmetics

tartecosmetics.com

#1 concealer brand & home of best-selling Shape Tape™ concealer. Shop our makeup featuring cruelty-free, vegan formulas & clinically proven ingredients.

B
63/100
EcomScout Rating
Rank #892 of 7,475
Yearly Traffic
30.0M
Est. Monthly Revenue
$1.1M - $2.5M/mo
Products
477
Global Rank
#17,331

Store Preview

Tartecosmetics website screenshot
Bounce Rate
45.4%
Pages/Visit
5.4
Avg. Time on Site
3m 59s
Avg. Product Price
$28

Range: $5 - $49

Rating Breakdown

Revenue Performance74/100

Excellent revenue (>$500K/month). Strong performance vs Makeup peers (+20 points). No growth data available. Low AOV ($20-40).

Traffic Growth65/100

Massive traffic (5M+ visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot50/100

Poor rating (<3.0 stars). Moderate review volume (100-500 reviews).

Product Quality58/100

Moderate catalog (100-500 products). Product quality: 25%. Moderate product value ($25-50 avg).

Marketing Efficiency25/100

No ad spend data available. Excellent SEO performance (10K+ keywords or 50K+ monthly SEO clicks). Declining SEO performance. No PPC data available. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct59.6%
Search32.0%
Referrals4.1%
Social3.1%
Paid Referrals1.0%
Mail0.2%

Trustpilot Rating

1.7

284 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
72.4%
🌍CA
6.3%
🌍GB
3.6%
🌍AU
2.9%
🌍FR
1.6%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Production Live Theme

Dropshipping Detection

Likely dropshipping (70% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

tartetarte cosmeticsrartesephoratarte concealer

Tech Stack & Apps

E-commerce Platform

Shopify

JavaScript

React

Sales Channels

ShopBuy Button channel

Payment

Shopify Payments

Reviews

Yotpo Reviews & UGCYotpo

Product Recommendations

Octane AI: Advanced Quiz Maker

Video

YouTube

Product Badges

Product Badges

Analytics

Hotjar

Similar Stores

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About This Store Analysis

This page provides comprehensive analytics for Tartecosmetics, a Makeup store in the Beauty & Personal Care industry. Our EcomScout Rating of B (63/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 23, 2025. All information shown is publicly available business data.

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