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B+
70/100
EcomScout Rating
Rank #57 of 1,356
Yearly Traffic
3.7M
Est. Monthly Revenue
$587.9K - $1.4M/mo
Products
579
Global Rank
#118,423
Bounce Rate
38.5%
Pages/Visit
4.1
Avg. Time on Site
1m 44s
Avg. Product Price
$21

Range: $2 - $600

Rating Breakdown

Revenue Performance78/100

Excellent revenue (>$500K/month). Strong performance vs Apparel peers (+20 points). No growth data available. Good AOV ($75-150).

Traffic Growth60/100

Very high traffic (2M-5M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot85/100

Excellent rating (4.5+ stars). Low review volume (50-100 reviews).

Product Quality58/100

Good catalog size (500-1000 products). Product quality: 25%. Low product value ($10-25 avg).

Traffic Sources

Direct45.7%
Search41.7%
Referrals6.5%
Social4.6%
Paid Referrals1.4%
Mail0.1%

Trustpilot Rating

4.5

85 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Shopify Theme

waxlondon-theme/main

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

wax londonwaxlondonwaxymcwax clothing

Tech Stack & Apps

Analytics and Tracking

HotjarKlaviyoaccessiBePlausible AnalyticsCloudflare Rocket Loader+12 more

Widgets

Klarna On Site MessagingEyeFitUPeriodicCrUX DatasetCrUX Top 500k+13 more

Language

English - Inferred

eCommerce

Shopify PlusGlobal-eShopify100 Shopify Products500 Shopify Products+15 more

Frameworks

Facebook Domain VerificationProduct SchemaOffer SchemaPerson SchemaOrganization Schema

Mobile

IPhone / Mobile CompatibleViewport Meta

Content Delivery Network

CloudFrontBootstrapCDNCDN JSCloudflareCloudflare Automatic Challenge+5 more

Mapping

Google Maps

Payment

American ExpressApple PayPound SterlingEuroJapanese Yen+8 more

About This Store Analysis

This page provides comprehensive analytics for Wax London, a Apparel store in the Retail industry. Our EcomScout Rating of B+ (70/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: October 12, 2025. All information shown is publicly available business data.

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