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C+
46/100
EcomScout Rating
Rank #841 of 2,548
Yearly Traffic
263.9K
Est. Monthly Revenue
$16.5K - $38.5K/mo
Products
10
Global Rank
#1,021,209
Bounce Rate
54.8%
Pages/Visit
3.2
Avg. Time on Site
2m 15s

Rating Breakdown

Revenue Performance46/100

Small revenue ($20K-50K/month). Strong performance vs K-Beauty peers (+10 points). No growth data available. Moderate AOV ($40-75).

Traffic Growth45/100

Moderate traffic (200K-500K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality28/100

Very small catalog (10-50 products). Product quality: 25%.

Traffic Sources

Direct52.0%
Search20.8%
Social12.4%
Referrals10.1%
Mail3.4%
Paid Referrals1.4%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Consider a comprehensive business review to identify key improvement areas.

Dropshipping Detection

Likely dropshipping (100% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

willow toothbrushkiddo brushwillo teethwilloelectric toothbrush affiliate program

Tech Stack & Apps

Analytics and Tracking

KlaviyoShopliftFacebook SignalFacebook PixelGoogle Analytics+5 more

Widgets

PeriodicTypeformCrUX DatasetCrUX Top 5mCookie Script+9 more

Language

English - Inferred

eCommerce

ShopifyMultiVariantsRestock RocketShopify US DollarShopify Product Reviews+3 more

Frameworks

Google Cloud FunctionsOrganization SchemaPerson SchemaSvelte

Mobile

Apple Mobile Web Clips IconMobile Non Scaleable ContentIPhone / Mobile CompatibleViewport Meta

Content Delivery Network

CloudFrontCloudflareCloudflare Automatic ChallengeCloudflare ChallengeGStatic Google Static Content+2 more

Payment

American ExpressEuroGoogle PayClydeMasterCard+3 more

Audio / Video Media

YouTube

About This Store Analysis

This page provides comprehensive analytics for Willo, a K-Beauty store in the Global industry. Our EcomScout Rating of C+ (46/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: October 28, 2025. All information shown is publicly available business data.

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