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B
61/100
EcomScout Rating
Rank #950 of 7,125
Yearly Traffic
33.0M
Est. Monthly Revenue
$2.4M - $5.5M/mo
Products
134
Global Rank
#17,613

Store Preview

Glossier website screenshot
Bounce Rate
38.3%
Pages/Visit
4.2
Avg. Time on Site
2m 37s
Avg. Product Price
$28

Range: $14 - $202

Rating Breakdown

Revenue Performance76/100

Excellent revenue (>$500K/month). Strong performance vs Smart Home peers (+20 points). No growth data available. Moderate AOV ($40-75).

Traffic Growth65/100

Massive traffic (5M+ visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot70/100

Average rating (3.5-4.0 stars). Moderate review volume (100-500 reviews).

Product Quality56/100

Moderate catalog (100-500 products). Product quality: 20%. Moderate product value ($25-50 avg).

Marketing Efficiency0/100

No ad spend data available. No SEO data available. No PPC data available. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct51.5%
Search41.1%
Referrals3.4%
Social3.2%
Paid Referrals0.6%
Mail0.2%

Trustpilot Rating

3.5

363 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
69.7%
🌍GB
11.1%
🌍CA
3.5%
🌍AU
1.6%
🌍FR
1.0%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

12/15 | Fragrance Sale + CDY GWP | Release 3.36.0

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

glossierglossier youglossier perfumeglossier makeup bagglosier

Tech Stack & Apps

A/B Testing

OptimizelyOptimizely

E-commerce Platform

Shopify

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Images

Imgix

Subscriptions

ReCharge SubscriptionsReCharge

Reviews

Yotpo Reviews & UGCYotpo

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google Analytics

Similar Stores

Stores with similar vertical, industry, or rating to Glossier

About This Store Analysis

This page provides comprehensive analytics for Glossier, a Smart Home store in the Home Services industry. Our EcomScout Rating of B (61/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 18, 2025. All information shown is publicly available business data.

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