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Lumin

www.luminskin.com

Lumin creates premium men's skincare products to build easy daily skincare routines for guys that combat dark eye circles, fine lines, dry skin, and more.

B
58/100
EcomScout Rating
Rank #1,159 of 6,882
Yearly Traffic
2.2M
Est. Monthly Revenue
$153.6K - $358.4K/mo
Products
78
Global Rank
#175,512

Store Preview

Lumin website screenshot
Bounce Rate
39.1%
Pages/Visit
4.5
Avg. Time on Site
1m 47s
Avg. Product Price
$73

Range: $10 - $227

Rating Breakdown

Revenue Performance71/100

Very strong revenue ($200K-500K/month). Strong performance vs Skincare peers (+20 points). No growth data available. Moderate AOV ($40-75).

Traffic Growth60/100

Very high traffic (2M-5M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot80/100

Average rating (3.5-4.0 stars). High review volume (1000+ reviews).

Product Quality58/100

Small catalog (50-100 products). Product quality: 25%. Good product value ($50-100 avg).

Marketing Efficiency0/100

No ad spend data available. No SEO data available. No PPC data available. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct48.2%
Search40.9%
Referrals5.5%
Social3.7%
Paid Referrals1.5%
Mail0.2%

Trustpilot Rating

3.3

14,517 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🌍US
33.9%
🌍GB
19.9%
🌍DE
9.8%
🌍AU
7.2%
🌍CA
5.9%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Production

Dropshipping Detection

Likely dropshipping (100% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

luminlumin skincarelumin skinluminslumin recovery oil

Tech Stack & Apps

E-commerce Platform

OpenCartShopify

Customer Support

ZendeskZendesk

Analytics

AmplitudeGoogle AnalyticsGoogle Tag ManagerHotjarMicrosoft Clarity

Sales Channels

Shop

Payment

Shopify Payments

Advertising

Google AdsSnapchat PixelPinterest PixelMicrosoft AdvertisingTwitter Ads

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

TrustpilotTrustpilot

Loyalty

Smile.ioSmile.ioSmile.io Rewards & Loyalty

Similar Stores

Stores with similar vertical, industry, or rating to Lumin

About This Store Analysis

This page provides comprehensive analytics for Lumin, a Skincare store in the Beauty & Personal Care industry. Our EcomScout Rating of B (58/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 15, 2025. All information shown is publicly available business data.

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