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C
39/100
EcomScout Rating
Rank #1,162 of 2,936
Yearly Traffic
3.9M
Est. Monthly Revenue
$642 - $1.6K/mo
Products
992
Global Rank
#130,842
Bounce Rate
45.1%
Pages/Visit
2.9
Avg. Time on Site
1m 39s
Avg. Product Price
$31

Range: $0 - $202

Rating Breakdown

Revenue Performance22/100

Very low revenue (<$5K/month). No growth data available. Very low AOV (<$20).

Traffic Growth55/100

Very high traffic (2M-5M visits/year). No traffic growth data available. Average conversion rate (1.5-2%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot40/100

Poor rating (<3.0 stars). Very low review volume (10-50 reviews).

Product Quality63/100

Good catalog size (500-1000 products). Product quality: 25%. Moderate product value ($25-50 avg).

Traffic Sources

Direct54.0%
Search38.3%
Referrals4.5%
Social2.3%
Paid Referrals0.8%
Mail0.1%

Trustpilot Rating

2.1

29 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Theme Update 11/1-11/4

Dropshipping Detection

Likely dropshipping (70% confidence)

  • Suspicious pricing patterns
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

melissa and dougmelissa & dougmelissaand dougmelissa and doug companymelissa and doug toys

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About This Store Analysis

This page provides comprehensive analytics for Melissa & Doug, a Emerging Tech store in the Technology industry. Our EcomScout Rating of C (39/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: November 4, 2025. All information shown is publicly available business data.

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