Back to Stores
B+
66/100
EcomScout Rating
Rank #418 of 4,529
Yearly Traffic
3.4M
Est. Monthly Revenue
$129.4K - $291.1K/mo
Products
543
Global Rank
#119,061
Bounce Rate
32.9%
Pages/Visit
5.0
Avg. Time on Site
2m 38s
Avg. Product Price
$32

Range: $10 - $105

Rating Breakdown

Revenue Performance69/100

Very strong revenue ($200K-500K/month). Strong performance vs Eyewear peers (+20 points). No growth data available. Low AOV ($20-40).

Traffic Growth60/100

Very high traffic (2M-5M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot90/100

Excellent rating (4.5+ stars). Moderate review volume (100-500 reviews).

Product Quality63/100

Good catalog size (500-1000 products). Product quality: 25%. Moderate product value ($25-50 avg).

Traffic Sources

Direct46.9%
Search39.2%
Social10.6%
Referrals2.8%
Paid Referrals0.4%
Mail0.1%

Trustpilot Rating

4.7

208 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Shopify Theme

MH Theme 102225 Twin Peaks

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

midnight hourmidnight hour clothingmidnighthourwhimsigoth clothingstores like killstar and disturbia

Tech Stack & Apps

Analytics and Tracking

IntelligemsKlaviyoKlaviyo Back in StockKlaviyo LearnqTolstoy+6 more

Widgets

Smile IOSwym Wishlist PlusAccessiblyCrUX DatasetCrUX Top 100k+12 more

Language

English - InferredMultilingualEnglish HREF LANGAustralian English HREF LANGIrish English HREF LANG+1 more

eCommerce

Shopify PlusShopify100 Shopify Products500 Shopify ProductsHextom+12 more

Frameworks

Organization SchemaProduct SchemaBrand SchemaOffer Schema

Mobile

IPhone / Mobile CompatibleApple Mobile Web Clips IconViewport Meta

Content Delivery Network

Amazon S3Azure EdgeBunnyCDN GeneralCloudflareCloudflare Challenge+2 more

Payment

American ExpressApple PayEuroGoogle PayMasterCard+3 more

JavaScript Libraries and Functions

Backbone.jsFacebook SDKFacebook for Websitescore-jsMustache+9 more

About This Store Analysis

This page provides comprehensive analytics for Midnighthour, a Eyewear store in the Retail industry. Our EcomScout Rating of B+ (66/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: November 23, 2025. All information shown is publicly available business data.

Automate your experience

Stop guessing and startseeing real store data in one click