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100% PURE

100percentpure.uk
C
22/100
EcomScout

100% PURE receives an EcomScout Rating of C (22/100), ranking #680,618 out of 1,193,851 Shopify stores we track. This Natural and Organic Beauty Products Beauty & Personal Care store. It offers 375 products at an average price of $34.

Analysis by EcomScout Research Team · How we calculate ratings

Natural and Organic Beauty ProductsBeauty & Personal CareSkin Care and Makeup
0
Est. Traffic/mo
N/A
Products
375
Top Channel
N/A
Trustpilot
1.7/5 (43)

Store Intelligence Summary

Product pricing: Average price of $34 (range: $20 – $55). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 1.7/5 based on 43 reviews. Mixed reviews — potential service or quality concerns.

Best-selling product: Argan Oil ($42). Other top sellers include Honey Almond Shower Gel, Fruit Pigmented® Lip Glaze, Fruit Pigmented® Cocoa Butter Matte Lipstick.

How is the EcomScout Rating calculated? The C grade (22/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Natural and Organic Beauty Products Market Intelligence

Benchmark this competitor against the market

Market Size
$12K/mo
Total Stores
8
Avg Revenue
$1K/mo
Top 10% Threshold
$15K/mo

Competition Breakdown

38%
50%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Natural and Organic Beauty Products market generates $0M/month across 8 stores
  • •88% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Natural and Organic Beauty Products stores earn $15K+/month
  • •This store outperforms 90% of Natural and Organic Beauty Products competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Natural and Organic Beauty Products

Block107%Shop93%Klaviyo: Email Marketing & SMS50%Judge.me Product Reviews43%

Best Selling Products

Argan Oil#1

Argan Oil

$42

Honey Almond Shower Gel#2

Honey Almond Shower Gel

$20

Fruit Pigmented® Lip Glaze#3

Fruit Pigmented® Lip Glaze

$27

Fruit Pigmented® Cocoa Butter Matte Lipstick#4

Fruit Pigmented® Cocoa Butter Matte Lipstick

$28

Fruit Pigmented® Blush#5

Fruit Pigmented® Blush

$40

Multi-Vitamin + Antioxidants Potent PM Serum#6

Multi-Vitamin + Antioxidants Potent PM Serum

$35

Fruit Pigmented® Lip Gloss#7

Fruit Pigmented® Lip Gloss

$22

Fruit Pigmented® Tinted Moisturizer#8

Fruit Pigmented® Tinted Moisturizer

$35

Fruit Pigmented® Eye Shadow#9

Fruit Pigmented® Eye Shadow

$20

Fruit Pigmented® Lip & Cheek Tint#10

Fruit Pigmented® Lip & Cheek Tint

$30

Analyzing...
Bounce Rate
0.0%
Pages/Visit
0.0
0
Avg. Product Price
$34

Range: $20 - $55

Rating Breakdown

Business Quality80/100
Trustpilot40/100
Traffic Growth25/100
Revenue Performance6/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

1.7

43 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

Klaviyo: Email Marketing & SMSShopReCharge SubscriptionsZendeskStamped.io Product ReviewsLoyaltyLion4.6Back in Stock4.9Pre-Order0BlockIspushowltheme

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Frequently Asked Questions About 100% PURE

Is 100% PURE a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 100% PURE is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 100% PURE safe to buy from? Is it a scam?

100% PURE has a Trustpilot rating of 1.7/5 based on 43 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is C (22/100).

What is 100% PURE's EcomScout rating and what does it mean?

100% PURE has an EcomScout rating of C (22/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does 100% PURE generate?

100% PURE receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 100% PURE use?

We detected 10 Shopify apps on 100% PURE, including Klaviyo: Email Marketing & SMS, Shop, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Natural and Organic Beauty Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 100% PURE. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Natural and Organic Beauty Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

100% PURE Shopify store analysis • Natural and Organic Beauty Products • Beauty & Personal Care • Unlikely Dropshipper • Rating: C

Last updated: July 17, 2026

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