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12p.com

12p.com
A
51/100
EcomScout

12p.com receives an EcomScout Rating of A (51/100), ranking #47,152 out of 1,196,677 Shopify stores we track. This Sports Equipment Sports & Outdoors store attracts 264.7K visits per year with estimated revenue of $94.6K - $205.0K/mo. It offers 8 products at an average price of $275.

Analysis by EcomScout Research Team · How we calculate ratings

Sports EquipmentSports & OutdoorsBalls
Est. Revenue/mo
$94.6K - $205.0K/mo
Est. Traffic/mo
22.1K
Products
8
Top Market
US (68%)
Top Channel
referral (35%)

Store Intelligence Summary

Traffic breakdown: referral 35%, direct 27%, organic 22%, social 15%.

Product pricing: Average price of $275 (range: $275 – $275). Positioned in the premium segment.

0

Top markets: US (68%), GB (18%), AU (12%).

Best-selling product: J-Swerve Classic ($275).

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Sports Equipment Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.2M/mo
Total Stores
632
Avg Revenue
$11K/mo
Top 10% Threshold
$174K/mo

Competition Breakdown

16%
31%
26%
11%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Sports Equipment market generates $7M/month across 632 stores
  • •16% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Sports Equipment stores earn $174K+/month
  • •This store outperforms 93% of Sports Equipment competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •99 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Sports Equipment

Shop33%Block28%Advanced Predictive Search24%Klaviyo Reviews22%

Best Selling Products

J-Swerve Classic#1

J-Swerve Classic

$275

Analyzing...
Bounce Rate
54.0%
Pages/Visit
2.7
Avg. Time on Site
48s
Avg. Product Price
$275

Range: $275 - $275

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Marketing Efficiency7/100

Traffic Sources

referral35.0%
direct27.4%
organic22.0%
social14.7%
paid1.0%

Top Countries

🇺🇸United States
68.4%
🇬🇧United Kingdom
18.4%
🇦🇺Australia
11.7%
🇨🇦Canada
1.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

ShopMailchimp4.8

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Frequently Asked Questions About 12p.com

Is 12p.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 12p.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 12p.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for 12p.com. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is 12p.com's EcomScout rating and what does it mean?

12p.com has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does 12p.com generate?

12p.com receives approximately 264.7K visits per year with estimated monthly revenue of $94.6K - $205.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 12p.com use?

We detected 2 Shopify apps on 12p.com, including Shop, Mailchimp.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Sports Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 12p.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sports Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

12p.com Shopify store analysis • Sports Equipment • Sports & Outdoors • Unlikely Dropshipper • Rating: A

Last updated: August 9, 2026

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