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21energy

21energy.com
73/100
EcomScout

21energy receives an EcomScout Rating of S (73/100), ranking #1,996 out of 1,120,284 Shopify stores we track. This Home Decor Home & Garden store attracts 627.6K visits per year with estimated revenue of $330.5K - $727.0K/mo. It offers 64 products at an average price of €573.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$330.5K - $727.0K/mo
Est. Traffic/mo
52.3K
Products
64
Top Market
DE (31%)
Top Channel
direct (28%)
Trustpilot
4.9/5 (1,067)

Store Intelligence Summary

Traffic breakdown: direct 28%, organic 19%, paid 10%, social 7%.

Product pricing: Average price of €573 (range: €12 – €4,500) — ≈ $625 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 1,067 reviews. Excellent reputation — customers rate this store highly.

Top markets: DE (31%), CH (12%), US (12%).

Best-selling product: Ofen 2 (€1,741.67). Other top sellers include Ofen 2 Pro, Edge, Bitmain Antminer S19k Pro.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$42.1M/mo
Total Stores
20,560
Avg Revenue
$2K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

39%
36%
17%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $42M/month across 20,560 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 75% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $35K+/month
  • This store outperforms 94% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 971 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.7%
Pages/Visit
3.2
Avg. Time on Site
4m 48s
Avg. Product Price
€573

≈ $625 USD

Range: €12 - €4,500

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Marketing Efficiency22/100

Traffic Sources

direct27.9%
organic18.9%
paid9.9%
social6.5%
referral5.7%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.9

1,067 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
30.6%
🇨🇭Switzerland
12.2%
🇺🇸United States
12.1%
🇦🇹Austria
10.6%
🇫🇷France
8.8%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Products to Sell

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Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

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RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

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DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

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AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

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Frequently Asked Questions About 21energy

Is 21energy a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 21energy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 21energy safe to buy from? Is it a scam?

21energy has a Trustpilot rating of 4.9/5 based on 1,067 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (73/100).

What is 21energy's EcomScout rating and what does it mean?

21energy has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does 21energy generate?

21energy receives approximately 627.6K visits per year with estimated monthly revenue of $330.5K - $727.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 21energy use?

We detected 17 Shopify apps on 21energy, including Trustpilot, Omnisend, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 21energy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

21energy Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: S

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