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32/100
EcomScout

221 receives an EcomScout Rating of B (32/100), ranking #117,070 out of 481,588 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 57.8K visits per year with estimated revenue of $607 - $1.3K/mo. It offers 2.5K+ products at an average price of $33.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$607 - $1.3K/mo
Est. Traffic/mo
4.8K
Products
2.5K+
Top Market
RO (100%)
Top Channel
direct (18%)

Store Intelligence Summary

Traffic breakdown: direct 18%.

Product pricing: Average price of $33 (range: $6 – $115). Budget-friendly positioning targeting volume sales.

0

Top markets: RO (100%).

Best-selling product: Capcana pentru rozatoare, din otel, 29x14cm / 4317 ($12.46). Other top sellers include Lustra tip sfoara cu un bec E27, lungime 1m Z-TOOLS / ZTS 8405, Masa pliabila pentru camping M45, 60x45cm / ZTS 5699, Lampa portabila 100 W ,10 M , cu carlig de agatare / ZLN 1137.

How is the EcomScout Rating calculated? The B grade (32/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$9.1M/mo
Total Stores
1,642
Avg Revenue
$6K/mo
Top 10% Threshold
$79K/mo

Competition Breakdown

21%
40%
24%
7%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $9M/month across 1,642 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $79K+/month
  • This store outperforms 93% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 132 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
47.4%
Pages/Visit
2.0
Avg. Time on Site
34s
Avg. Product Price
$33

Range: $6 - $115

Rating Breakdown

Business Quality76/100
Traffic Growth60/100
Revenue Performance26/100

Traffic Sources

direct18.4%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇷🇴Romania
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

99
$39.99+113%
FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

96
$127.99+69%
Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

89
$46.68+64%
MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

88
$19.79+187%
See all trending Outdoor Gear products

Frequently Asked Questions About 221

Is 221 a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 221 is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is 221 safe to buy from? Is it a scam?

We don't have Trustpilot review data for 221. However, our EcomScout rating is B (32/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is 221's EcomScout rating and what does it mean?

221 has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does 221 generate?

221 receives approximately 57.8K visits per year with estimated monthly revenue of $607 - $1.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 221 use?

We detected 6 Shopify apps on 221, including Judge.me Product Reviews, Stamped.io Product Reviews, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 221. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

221 Shopify store analysis • Outdoor GearSports & Outdoors • Likely Dropshipper • Rating: B

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