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24colours

24colours.de
47/100
EcomScout

24colours receives an EcomScout Rating of B+ (47/100), ranking #60,332 out of 1,118,894 Shopify stores we track. This Clothing Fashion & Apparel store attracts 197.5K visits per year with estimated revenue of $8.3K - $18.0K/mo. It offers 982 products at an average price of €17.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.3K - $18.0K/mo
Est. Traffic/mo
16.5K
Products
982
Top Market
DE (89%)
Top Channel
organic (68%)
Trustpilot
4.5/5 (15)

Store Intelligence Summary

Traffic breakdown: organic 68%, direct 25%, referral 7%.

Product pricing: Average price of €17 (range: €10 – €25) — ≈ $19 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.5/5 based on 15 reviews. Excellent reputation — customers rate this store highly.

Top markets: DE (89%), AT (11%).

Best-selling product: 24COLOURS Geschenkgutschein für unseren Onlineshop (€10). Other top sellers include T-Shirt gestreift.

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$23.3M/mo
Total Stores
19,273
Avg Revenue
$1K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

47%
34%
13%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $23M/month across 19,273 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 81% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $24K+/month
  • This store outperforms 95% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 733 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
36.4%
Pages/Visit
5.5
Avg. Time on Site
3m 54s
Avg. Product Price
€17

≈ $19 USD

Range: €10 - €25

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

organic68.0%
direct25.2%
referral6.8%
paid0.0%
social0.0%

Trustpilot Rating

4.5

15 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
89.3%
🇦🇹Austria
10.7%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

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Frequently Asked Questions About 24colours

Is 24colours a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 24colours is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 24colours safe to buy from? Is it a scam?

24colours has a Trustpilot rating of 4.5/5 based on 15 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (47/100).

What is 24colours's EcomScout rating and what does it mean?

24colours has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does 24colours generate?

24colours receives approximately 197.5K visits per year with estimated monthly revenue of $8.3K - $18.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 24colours use?

We detected 1 Shopify apps on 24colours, including Mailchimp.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 24colours. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

24colours Shopify store analysis • ClothingFashion & Apparel • Unlikely Dropshipper • Rating: B+

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