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61/100
EcomScout

2undr receives an EcomScout Rating of S (61/100), ranking #10,202 out of 977,961 Shopify stores we track. This Men's Underwear Fashion & Apparel store attracts 616.2K visits per year with estimated revenue of $81.8K - $177.1K/mo. It offers 250 products at an average price of $131.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$81.8K - $177.1K/mo
Est. Traffic/mo
51.3K
Products
250
Top Market
US (86%)
Top Channel
direct (28%)
Trustpilot
2.2/5 (36)

Store Intelligence Summary

Traffic breakdown: direct 28%, organic 24%, social 19%, paid 6%.

Product pricing: Average price of $131 (range: $25 – $199). Positioned in the premium segment.

Ad spend: Estimated $369/mo in paid search ($4.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.2/5 based on 36 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (86%), CA (12%), IN (2%).

Best-selling product: Swing Shift 6" Boxer Brief - Black Frost ($29.95). Other top sellers include Swing Shift 3" Trunk - Upper Deck, Swing Shift 3" Trunk - Ball Washer, Swing Shift 6" Boxer Brief - 3 Pack - Blue/Teal/Beach Stripes.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Men's Underwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$220K/mo
Total Stores
95
Avg Revenue
$2K/mo
Top 10% Threshold
$83K/mo

Competition Breakdown

33%
43%
13%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Men's Underwear market generates $0M/month across 95 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Men's Underwear stores earn $83K+/month
  • This store outperforms 97% of Men's Underwear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
22.7%
Pages/Visit
6.2
Avg. Time on Site
2m 33s
Avg. Product Price
$131

Range: $25 - $199

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance63/100
Trustpilot40/100
Marketing Efficiency36/100

Traffic Sources

direct28.1%
organic23.9%
social19.0%
paid5.7%
referral0.1%

Marketing & Ad Spend

Monthly Ad Spend

$369

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
2undrEasy2K$0.59$451
box underwearEasy1K--
2 underEasy440--
2underEasy440--
2undr underwearEasy180--

Trustpilot Rating

2.2

36 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
85.7%
🇨🇦Canada
12.2%
🇮🇳India
1.7%
🇬🇧United Kingdom
0.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

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Frequently Asked Questions About 2undr

Is 2undr a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 2undr is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 2undr safe to buy from? Is it a scam?

2undr has a Trustpilot rating of 2.2/5 based on 36 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).

What is 2undr's EcomScout rating and what does it mean?

2undr has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does 2undr generate?

2undr receives approximately 616.2K visits per year with estimated monthly revenue of $81.8K - $177.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 2undr use?

We detected 7 Shopify apps on 2undr, including Shop, Gorgias, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Men's Underwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 2undr. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Men's Underwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

2undr Shopify store analysis • Men's UnderwearFashion & Apparel • Unlikely Dropshipper • Rating: S

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