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59/100
EcomScout

2XU receives an EcomScout Rating of A+ (59/100), ranking #20,528 out of 1,189,240 Shopify stores we track. This Athletic Apparel Sports & Outdoors store attracts 214.1K visits per year with estimated revenue of $35.2K - $76.2K/mo. It offers 311 products at an average price of €128.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$35.2K - $76.2K/mo
Est. Traffic/mo
17.8K
Products
311
Top Market
DE (33%)
Top Channel
N/A
Trustpilot
3.9/5 (3)

Store Intelligence Summary

Product pricing: Average price of €128 (range: €28 – €190) — ≈ $140 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 3.9/5 based on 3 reviews. Good standing with customers.

Top markets: DE (33%), LU (23%), US (14%).

Best-selling product: Core Sleeved Trisuit Triathlonanzug Herren - black/white (€189.99). Other top sellers include Light Speed Mid-Rise Comp Lauftights Damen - black/ black reflective, Core Sleeved Trisuit Triathlonanzug Damen - black/white, Light Speed Compression Tights Herren - black/ black reflective.

How is the EcomScout Rating calculated? The A+ grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Athletic Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$368K/mo
Total Stores
255
Avg Revenue
$1K/mo
Top 10% Threshold
$34K/mo

Competition Breakdown

43%
35%
15%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Athletic Apparel market generates $0M/month across 255 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 78% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Athletic Apparel stores earn $34K+/month
  • This store outperforms 96% of Athletic Apparel competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.8%
Pages/Visit
3.3
Avg. Time on Site
1m 4s
Avg. Product Price
€128

≈ $140 USD

Range: €28 - €190

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot65/100
Revenue Performance60/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.9

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
32.6%
🇱🇺Luxembourg
23.3%
🇺🇸United States
14.4%
🇳🇱Netherlands
10.5%
🇨🇭Switzerland
10.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About 2XU

Is 2XU a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 2XU is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 2XU safe to buy from? Is it a scam?

2XU has a Trustpilot rating of 3.9/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (59/100).

What is 2XU's EcomScout rating and what does it mean?

2XU has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does 2XU generate?

2XU receives approximately 214.1K visits per year with estimated monthly revenue of $35.2K - $76.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 2XU use?

We detected 6 Shopify apps on 2XU, including Shop, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Athletic Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 2XU. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Athletic Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

2XU Shopify store analysis • Athletic ApparelSports & Outdoors • Unlikely Dropshipper • Rating: A+

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