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4CandlesUK

4candles.co.uk
48/100
EcomScout

4CandlesUK receives an EcomScout Rating of B+ (48/100), ranking #23,123 out of 481,588 Shopify stores we track. This Candles & Home Fragrance Home & Garden store attracts 107.2K visits per year with estimated revenue of $8.0K - $17.7K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.0K - $17.7K/mo
Est. Traffic/mo
8.9K
Products
N/A
Top Market
GB (100%)
Top Channel
direct (37%)
Trustpilot
3.4/5 (10)

Store Intelligence Summary

Traffic breakdown: direct 37%, referral 11%.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.4/5 based on 10 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (100%).

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Candles & Home Fragrance Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$17K/mo
Total Stores
36
Avg Revenue
$461/mo
Top 10% Threshold
$2K/mo

Competition Breakdown

69%
25%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Candles & Home Fragrance market generates $0M/month across 36 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 94% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Candles & Home Fragrance stores earn $2K+/month
  • This store outperforms 78% of Candles & Home Fragrance competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
23.8%
Pages/Visit
6.1
Avg. Time on Site
2m 6s

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot60/100
Revenue Performance33/100
Marketing Efficiency22/100

Traffic Sources

direct37.1%
referral10.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
candlemakers supplies28$1.09-

Trustpilot Rating

3.4

10 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Enhance product descriptions, add more images, and expand catalog
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About 4CandlesUK

Is 4CandlesUK a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 4CandlesUK is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 4CandlesUK safe to buy from? Is it a scam?

4CandlesUK has a Trustpilot rating of 3.4/5 based on 10 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (48/100).

What is 4CandlesUK's EcomScout rating and what does it mean?

4CandlesUK has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does 4CandlesUK generate?

4CandlesUK receives approximately 107.2K visits per year with estimated monthly revenue of $8.0K - $17.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 4CandlesUK use?

App detection data for 4CandlesUK is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Candles & Home Fragrance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 4CandlesUK. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Candles & Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

4CandlesUK Shopify store analysis • Candles & Home FragranceHome & Garden • Unlikely Dropshipper • Rating: B+

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